Kent vs Woodsman:Which is more popular by branded search in New Zealand?
In August 2026, Kent had more branded searches than Woodsman among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Woodsman’s 270, and held a 5.3% Share of Search versus Woodsman’s 2.4%.
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Which is more popular in search, Kent or Woodsman?
Compare the wood burner and gas fire brands New Zealanders heat their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kent, Woodsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Masport | Escea | Metrofires | Kent | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 24% | 8.8% | 2.1% | 2.5% | 1.5% |
| Nov 2025 | 66.2% | 21.3% | 7.5% | 1.6% | 2.1% | 1.2% |
| Dec 2025 | 67.1% | 20.4% | 6.9% | 1.8% | 2.2% | 1.5% |
| Jan 2026 | 61.3% | 23.1% | 8.4% | 3% | 2.2% | 1.8% |
| Feb 2026 | 59.7% | 22.9% | 10.1% | 3.3% | 2.1% | 2% |
| Mar 2026 | 50.9% | 26.7% | 12.8% | 4.7% | 2.2% | 2.8% |
| Apr 2026 | 49.6% | 24.5% | 14% | 6.2% | 2.4% | 3.2% |
| May 2026 | 43.8% | 28.8% | 14.2% | 6.2% | 3.3% | 3.7% |
| Jun 2026 | 43.2% | 28.6% | 14.1% | 7.5% | 3.4% | 3.3% |
| Jul 2026 | 41% | 28.3% | 16.9% | 6.9% | 3.5% | 3.6% |
| Aug 2026 | 45.3% | 29% | 14.6% | 5.3% | 3.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kent and Woodsman comparison changed over the last 12 months?
3 findings
- Kent was ahead of Woodsman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.1% to 5.3%, and its estimated monthly branded searches moved from 220 to 610.
- Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 1.5% to 2.4%, and its estimated monthly branded searches moved from 150 to 270.
How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?
2 changes
In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Kent’s and Woodsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.