How popular isKent?
In September 2026, people searched for Kent by name about 360 times in New Zealand, a 50% increase from the previous year. These searches made up 4.8% of all New Zealand fireplace and wood burner brand searches, placing Kent fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fireplace and wood burner brands, Kent appeared in three of the five answers and was the fourth most recommended of the seven.
Kent is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.
EsceaShare of searches 33.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MasportShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MetrofiresShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
KentShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
YuncaShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kent was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kent is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fireplace and wood burner brands
5 answers
Asked ChatGPT
“Which fireplace or wood burner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fireplace and wood burner brands in New Zealand?”
Asked ChatGPT
“What's the best fireplace or wood burner brand in New Zealand for home heating?”
Searched Google, AI Overview
“wood burners nz”
Searched Google, AI Overview
“fireplace nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fireplace and wood burner brands compete with Kent?
Share of searches by month for Escea, Masport, Metrofires, Kent, Yunca, Jetmaster, Woodsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Escea | Masport | Metrofires | Kent | Yunca | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 30.5% | 27.5% | 3.4% | 4.1% | 3.6% | 2.3% |
| Nov 2025 | 28.2% | 34.9% | 25.7% | 2.9% | 3% | 3.2% | 2.1% |
| Dec 2025 | 28.7% | 34% | 24.2% | 3.3% | 3.5% | 3.5% | 2.8% |
| Jan 2026 | 29% | 31.9% | 25.5% | 4.8% | 3% | 3% | 2.8% |
| Feb 2026 | 27.5% | 28.8% | 29.8% | 5.1% | 2.9% | 2.9% | 3.1% |
| Mar 2026 | 25.4% | 28.9% | 30.4% | 5.8% | 3.7% | 2.3% | 3.5% |
| Apr 2026 | 23% | 28.2% | 31.7% | 7.4% | 3.2% | 2.6% | 3.9% |
| May 2026 | 25.6% | 25.9% | 30.3% | 7% | 3.7% | 3.3% | 4.2% |
| Jun 2026 | 25.6% | 26% | 29.5% | 8.3% | 3.6% | 3.3% | 3.7% |
| Jul 2026 | 23.7% | 25.3% | 33.6% | 7.2% | 3.4% | 3.2% | 3.7% |
| Aug 2026 | 26.1% | 26.2% | 32.3% | 6.2% | 3.2% | 3.3% | 2.7% |
| Sep 2026 | 33.2% | 26.8% | 26.2% | 4.8% | 3.9% | 2.8% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 33.2% | 2.2K | -13.6% | +7.1 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 26.8% | 1.8K | -30.5% | +0.6 points | |
| 3, moved from 1st to 3rd | 26.2% | 1.8K | -45% | -6.1 pointsmoved from 1st to 3rd | |
| 4, held 4th | 4.8% | 320 | -47.5% | -1.4 points | |
| 5, moved from 6th to 5th | 3.9% | 260 | -18.8% | +0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.8% | 190 | -42.4% | -0.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.4% | 160 | -40.7% | -0.3 points |
1.
Escea33.2%
Moved from 3rd to 1st. 2.2K estimated branded searches, -13.6% vs prior month. Share +7.1 points.
2.
Masport26.8%
Held 2nd. 1.8K estimated branded searches, -30.5% vs prior month. Share +0.6 points.
26.2%
Moved from 1st to 3rd. 1.8K estimated branded searches, -45% vs prior month. Share -6.1 points.
4.
Kent4.8%
Held 4th. 320 estimated branded searches, -47.5% vs prior month. Share -1.4 points.
5.
Yunca3.9%
Moved from 6th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share +0.6 points.
2.8%
Moved from 5th to 6th. 190 estimated branded searches, -42.4% vs prior month. Share -0.5 points.
7.
Woodsman2.4%
Held 7th. 160 estimated branded searches, -40.7% vs prior month. Share -0.3 points.
Compare popularity between Kent and its closest rivals
Every comparison with Kent
6 comparisons
How has branded search demand for Kent changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kent in New Zealand rose from 240 to 360.
- Across the 12 months ending September 2026, Kent’s share of searches among fireplace and wood burner brands in New Zealand increased from 3.4% to 4.8%.
- Across the 12 months ending September 2026, Kent’s share of searches among fireplace and wood burner brands in New Zealand peaked at 8.3% in June 2026 and was lowest at 2.9% in November 2025.
- Across the 12 months ending September 2026, Kent rose from 6th to 4th among fireplace and wood burner brands in New Zealand.
How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?
6 changes
In September 2026, Escea overtook Metrofires and Masport to become the leader among fireplace and wood burner brands in New Zealand, with 33.2% of the searches.
In September 2026, Yunca overtook Jetmaster to rank 5th among fireplace and wood burner brands in New Zealand, with 3.9% of the searches.
In September 2026, Masport gained share of searches among fireplace and wood burner brands in New Zealand, from 26.2% to 26.8%.
In September 2026, Metrofires lost share of searches among fireplace and wood burner brands in New Zealand, from 32.3% to 26.2%.
In September 2026, Kent lost share of searches among fireplace and wood burner brands in New Zealand, from 6.2% to 4.8%.
In September 2026, Jetmaster lost share of searches among fireplace and wood burner brands in New Zealand, from 3.3% to 2.8%.
How are Kent’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kent fire
- kent fireplace
- kent gas fire
- kent hair brush
- kent wood burner
Do you work for Kent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kent compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair brush brands | 8th of 8 | 0.11% | Show ranking |
| Fireplace and wood burner brands | 4th of 7 | 4.8% | Shown above |
Is Kent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.