Jetmaster vs Kent:Which is more popular by branded search in New Zealand?
In August 2026, Kent had more branded searches than Jetmaster among fireplace and wood burner brands in New Zealand. Kent was estimated to have 610 branded searches compared to Jetmaster’s 400, and held a 5.3% Share of Search versus Jetmaster’s 3.5%.
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Which is more popular in search, Jetmaster or Kent?
Compare the wood burner and gas fire brands New Zealanders heat their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kent, Jetmaster. The figures are in the table below the chart.
View monthly share of search table
| Month | Masport | Escea | Metrofires | Kent | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 24% | 8.8% | 2.1% | 2.5% | 1.5% |
| Nov 2025 | 66.2% | 21.3% | 7.5% | 1.6% | 2.1% | 1.2% |
| Dec 2025 | 67.1% | 20.4% | 6.9% | 1.8% | 2.2% | 1.5% |
| Jan 2026 | 61.3% | 23.1% | 8.4% | 3% | 2.2% | 1.8% |
| Feb 2026 | 59.7% | 22.9% | 10.1% | 3.3% | 2.1% | 2% |
| Mar 2026 | 50.9% | 26.7% | 12.8% | 4.7% | 2.2% | 2.8% |
| Apr 2026 | 49.6% | 24.5% | 14% | 6.2% | 2.4% | 3.2% |
| May 2026 | 43.8% | 28.8% | 14.2% | 6.2% | 3.3% | 3.7% |
| Jun 2026 | 43.2% | 28.6% | 14.1% | 7.5% | 3.4% | 3.3% |
| Jul 2026 | 41% | 28.3% | 16.9% | 6.9% | 3.5% | 3.6% |
| Aug 2026 | 45.3% | 29% | 14.6% | 5.3% | 3.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jetmaster and Kent comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kent took it in January 2026.
- Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 260 to 400.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand moved from 2.1% to 5.3%, and its estimated monthly branded searches moved from 220 to 610.
How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?
2 changes
In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Jetmaster’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.