Brandwave

How popular isKent in search?

In August 2026, there were an estimated 610 branded searches for Kent in New Zealand which is up 177.3% over the last 11 months. Kent holds 5.3% estimated Share of Search among New Zealand fireplace and wood burner brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Masport45.3%
  2. Escea29%
  3. Metrofires14.6%
  4. Kent5.3%
  5. Jetmaster3.5%
  6. Woodsman2.4%
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Which fireplace and wood burner brands compete with Kent?

Kent against fireplace and wood burner brands in New Zealand, by month

Share of Search by month for Masport, Escea, Metrofires, Kent, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of search table
MonthMasportEsceaMetrofiresKentJetmasterWoodsman
Oct 202561.1%24%8.8%2.1%2.5%1.5%
Nov 202566.2%21.3%7.5%1.6%2.1%1.2%
Dec 202567.1%20.4%6.9%1.8%2.2%1.5%
Jan 202661.3%23.1%8.4%3%2.2%1.8%
Feb 202659.7%22.9%10.1%3.3%2.1%2%
Mar 202650.9%26.7%12.8%4.7%2.2%2.8%
Apr 202649.6%24.5%14%6.2%2.4%3.2%
May 202643.8%28.8%14.2%6.2%3.3%3.7%
Jun 202643.2%28.6%14.1%7.5%3.4%3.3%
Jul 202641%28.3%16.9%6.9%3.5%3.6%
Aug 202645.3%29%14.6%5.3%3.5%2.4%
Sep 2026——————

  1. 1.Masport

    45.3%

    held 1st · 5.2K estimated branded searches · +7.2% vs prior month · +4.3 points

  2. 2.Escea

    29%

    held 2nd · 3.3K estimated branded searches · -0.6% vs prior month · +0.7 points

  3. 3.Metrofires

    14.6%

    held 3rd · 1.7K estimated branded searches · -16.1% vs prior month · -2.3 points

  4. 4.Kent

    5.3%

    held 4th · 610 estimated branded searches · -24.7% vs prior month · -1.5 points

  5. 5.Jetmaster

    3.5%

    moved from 6th to 5th · 400 estimated branded searches · -2.4% vs prior month · 0 points

  6. 6.Woodsman

    2.4%

    moved from 5th to 6th · 270 estimated branded searches · -35.7% vs prior month · -1.2 points

Compare search popularity between Kent and its closest rivals

How has branded search demand for Kent changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kent in New Zealand rose from 220 to 610.
  • Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.1% to 5.3%.
  • Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Kent rose from 5th to 4th among fireplace and wood burner brands in New Zealand.

How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

  1. In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.

  2. In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.

  3. In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.

  4. In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.

  5. In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.

  6. In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

How is Kent measured?

Brandwave collects information about searches that people make online using Kent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kent fire
  • kent fireplace
  • kent gas fire
  • kent wood burner

Do you work for Kent? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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