ghd vs Kent:Which is more popular?
In September 2026, ghd had more branded searches than Kent among hair brush brands in New Zealand. ghd had about 420 branded searches, while Kent had 40. ghd made up 1.2% of all hair brush brand searches we track, and Kent accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about hair brush brands, ghd appeared in two of the five answers and Kent in none.
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Top hair brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kent did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tangle Teezer1st- Wet Brush2nd
Denman3rd
Mason Pearson4th
ghd5th
Dyson–
Revlon–
Kent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair brush brands
5 answers
Asked ChatGPT
“Which hair brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair brush brands in New Zealand?”
Asked ChatGPT
“What's the best hair brush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hair brush”
Searched Google, AI Overview
“detangling hair brush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ghd or Kent more popular in search?
This chart shows how often people search Google for ghd and Kent by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for ghd, Kent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Revlon | Tangle Teezer | Wet Brush | Mason Pearson | Denman | ghd | Kent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.8% | 3.9% | 3% | 2.2% | 1.6% | 1.1% | 0.06% |
| Nov 2025 | 83.1% | 7.3% | 3.6% | 2.6% | 1.7% | 1% | 0.71% | 0.04% |
| Dec 2025 | 80.5% | 8.2% | 4.1% | 3% | 1.9% | 1.1% | 1.1% | 0.04% |
| Jan 2026 | 75.9% | 11% | 4.3% | 3.5% | 2.3% | 1.8% | 1.2% | 0.1% |
| Feb 2026 | 75% | 12.2% | 4.3% | 3.5% | 1.7% | 2.2% | 1% | 0.04% |
| Mar 2026 | 74.7% | 12.5% | 4% | 3.8% | 1.9% | 1.9% | 1.1% | 0.07% |
| Apr 2026 | 74.4% | 11.2% | 4.2% | 3.8% | 2.2% | 2.8% | 1.3% | 0.04% |
| May 2026 | 74.2% | 10.6% | 4.1% | 3.2% | 3.3% | 3.2% | 1.4% | 0.03% |
| Jun 2026 | 74.3% | 11.1% | 4% | 3.3% | 3.8% | 2.1% | 1.3% | 0.03% |
| Jul 2026 | 74.4% | 11.4% | 4% | 3.9% | 3.2% | 1.7% | 1.3% | 0.09% |
| Aug 2026 | 74.1% | 12.2% | 5% | 2.8% | 2.5% | 2% | 1.2% | 0.12% |
| Sep 2026 | 77.7% | 10% | 4.5% | 2.9% | 2% | 1.5% | 1.2% | 0.11% |
How has the ghd and Kent comparison changed over the last 12 months?
3 findings
- ghd was ahead of Kent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ghd’s share of searches among hair brush brands in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 350 to 420.
- Across the 12 months ending September 2026, Kent’s share of searches among hair brush brands in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 20 to 40.
How did search popularity change for New Zealand hair brush brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ghd’s and Kent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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