Brandwave

How popular isghd?

In September 2026, people searched for ghd by name about 17,900 times in New Zealand, a 5.8% increase from the previous year. These searches made up 1.2% of all New Zealand hair brush brand searches, placing ghd seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair brush brands, ghd appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

ghd is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DysonShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RevlonShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Tangle TeezerShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Wet BrushShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ghdShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tangle Teezer1st
  2. Wet Brush2nd
  3. Denman3rd
  4. Mason Pearson4th
  5. ghd5th
  6. Dyson–
  7. Revlon–
  8. Kent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hair brush brands compete with ghd?

ghd against hair brush brands in New Zealand, by month

Share of searches by month for Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson, ghd. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRevlonTangle TeezerWet BrushMason PearsonDenmanghdKent
Oct 202576.4%11.8%3.9%3%2.2%1.6%1.1%0.06%
Nov 202583.1%7.3%3.6%2.6%1.7%1%0.71%0.04%
Dec 202580.5%8.2%4.1%3%1.9%1.1%1.1%0.04%
Jan 202675.9%11%4.3%3.5%2.3%1.8%1.2%0.1%
Feb 202675%12.2%4.3%3.5%1.7%2.2%1%0.04%
Mar 202674.7%12.5%4%3.8%1.9%1.9%1.1%0.07%
Apr 202674.4%11.2%4.2%3.8%2.2%2.8%1.3%0.04%
May 202674.2%10.6%4.1%3.2%3.3%3.2%1.4%0.03%
Jun 202674.3%11.1%4%3.3%3.8%2.1%1.3%0.03%
Jul 202674.4%11.4%4%3.9%3.2%1.7%1.3%0.09%
Aug 202674.1%12.2%5%2.8%2.5%2%1.2%0.12%
Sep 202677.7%10%4.5%2.9%2%1.5%1.2%0.11%

  1. 1.Dyson

    77.7%

    Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.6 points.

  2. 2.Revlon

    10%

    Held 2nd. 3.6K estimated branded searches, -10.3% vs prior month. Share -2.2 points.

  3. 3.Tangle Teezer

    4.5%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Wet Brush

    2.9%

    Held 4th. 1K estimated branded searches, +11.8% vs prior month. Share +0.1 points.

  5. 5.Mason Pearson

    2%

    Held 5th. 730 estimated branded searches, -12% vs prior month. Share -0.5 points.

  6. 6.Denman

    1.5%

    Held 6th. 530 estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  7. 7.ghd

    1.2%

    Held 7th. 420 estimated branded searches, +10.5% vs prior month. Share 0 points.

  8. 8.Kent

    0.11%

    Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ghd and its closest rivals

Every comparison with ghd

24 comparisons

How has branded search demand for ghd changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ghd in New Zealand rose from 16.9K to 17.9K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair brush brands in New Zealand held steady, from 1.1% to 1.2%.

How did search popularity change for New Zealand hair brush brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.

  2. In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.

  3. In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.

  4. In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

  5. Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are ghd’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ghd
  • ghd brush
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brush
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

Do you work for ghd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ghd compete?

ghd is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands2nd of 729.1%Show ranking
Professional haircare and styling brands1st of 1234.2%Show ranking
Hair brush brands7th of 81.2%Shown above
Curling wand brands1st of 590.9%Show ranking
Creator with pink hair and a pink jacket

Is ghd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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