ghd vs Wella Professionals:Which is more popular?
In September 2026, ghd had more branded searches than Wella Professionals among professional haircare and styling brands in New Zealand. ghd had about 16,300 branded searches, while Wella Professionals had 890. ghd made up 34.2% of all professional haircare and styling brand searches we track, and Wella Professionals accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about professional haircare and styling brands, Wella Professionals appeared in three of the five answers and ghd in two. Wella Professionals was mentioned before ghd in every answer that named either.
Who do people search for more?
ghd, about 18 searches for every 1 for Wella Professionals
Who does AI mention more?
Wella Professionals, mentioned in 3 of 5 answers, ghd in 2
Who does AI recommend more?
Wella Professionals, named ahead of ghd in 2 of 2 answers
Follow ghd vs Wella Professionals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top professional haircare and styling brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wella Professionals was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ghd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wella Professionals was listed before ghd in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kérastase1st
Redken2nd- Wella Professionals3rd
- ghd4th
- De Lorenzo5th
Olaplex6th
Kevin.Murphy7th
K188th
Pureology9th
Moroccanoil–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kérastase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- De Lorenzo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- K181 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about professional haircare and styling brands
5 answers
Asked ChatGPT
“Which professional haircare and styling brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best professional haircare and styling brands in New Zealand?”
Asked ChatGPT
“What's the best professional haircare and styling brand in New Zealand for damaged hair?”
Searched Google, AI Overview
“salon hair products”
Searched Google, AI Overview
“hair styling products”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ghd or Wella Professionals more popular in search?
This chart shows how often people search Google for ghd and Wella Professionals by name. Each line represents a brand's share of searches for all 12 professional haircare and styling brands we track, month by month, from searches in New Zealand.
Share of searches by month for ghd, Wella Professionals. The figures are in the table below the chart.
View monthly share of searches table
| Month | ghd | Kérastase | Olaplex | Redken | Pureology | Moroccanoil | K18 | Ethique | Monday Haircare | Wella Professionals | Kevin.Murphy | De Lorenzo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 22.3% | 9.1% | 7.8% | 5.3% | 4.6% | 3.6% | 3.8% | 2.8% | 1.8% | 1.9% | 0.92% |
| Nov 2025 | 42.3% | 23.1% | 7.4% | 7.2% | 4.3% | 4.1% | 3.6% | 2.9% | 1.3% | 1.6% | 1.5% | 0.71% |
| Dec 2025 | 36.9% | 25.9% | 9.5% | 7.3% | 4.5% | 4.6% | 4% | 2% | 2% | 1.2% | 1.4% | 0.79% |
| Jan 2026 | 27.3% | 28.8% | 9.8% | 9% | 6.3% | 4.7% | 4.5% | 3.2% | 2.4% | 1.5% | 1.6% | 0.8% |
| Feb 2026 | 30% | 27.8% | 9.9% | 7.8% | 6.4% | 4.1% | 4.2% | 3.3% | 2.5% | 1.6% | 1.6% | 0.81% |
| Mar 2026 | 31.4% | 25.7% | 9.2% | 9.1% | 6.1% | 4.2% | 3.7% | 3.6% | 2.7% | 1.9% | 1.7% | 0.72% |
| Apr 2026 | 31.9% | 27.7% | 8.8% | 9% | 5.8% | 4.3% | 4% | 2.3% | 2.2% | 1.9% | 1.4% | 0.72% |
| May 2026 | 31.7% | 26.1% | 8.9% | 8.3% | 6.3% | 5.5% | 3.9% | 2.9% | 1.8% | 2% | 1.7% | 0.72% |
| Jun 2026 | 32.3% | 26.4% | 9.1% | 8.9% | 6.1% | 5.4% | 4.1% | 2.2% | 1.9% | 1.6% | 1.4% | 0.71% |
| Jul 2026 | 30.6% | 29.4% | 8% | 8.4% | 6.3% | 5.5% | 3.6% | 2.7% | 1.7% | 1.8% | 1.3% | 0.66% |
| Aug 2026 | 31.7% | 29.8% | 8.4% | 8.3% | 5.6% | 4.5% | 3.6% | 2.7% | 1.8% | 1.8% | 1.3% | 0.54% |
| Sep 2026 | 34.2% | 25.7% | 9.9% | 8.9% | 5.4% | 4.2% | 3.9% | 2.1% | 1.9% | 1.9% | 1.2% | 0.67% |
How has the ghd and Wella Professionals comparison changed over the last 12 months?
3 findings
- ghd was ahead of Wella Professionals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ghd’s share of searches among professional haircare and styling brands in New Zealand moved from 36.1% to 34.2%, and its estimated monthly branded searches moved from 15.3K to 16.3K.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among professional haircare and styling brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 760 to 890.
How did search popularity change for New Zealand professional haircare and styling brands in September 2026?
2 changes
In September 2026, ghd gained share of searches among professional haircare and styling brands in New Zealand, from 31.7% to 34.2%.
Estimated monthly branded searches for Wella Professionals in New Zealand rose 17.1% over 12 measured months, from 760 to 890 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using ghd’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ghd
14 branded search terms
- ghd
- ghd curler
- ghd duet style
- ghd hair
- ghd hair brushes
- ghd hair company
- ghd hair curler
- ghd hair rise
- ghd hair straightener
- ghd hair waver
- ghd platinum
- ghd platinum plus
- ghd straightener
- ghd v styler
Wella Professionals
2 branded search terms
- wella
- wella professionals
Other head-to-heads among professional haircare and styling brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.