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Professional haircare and styling brands in New Zealand:Which brands are most popular in search?

In August 2026, Kérastase was the most searched among professional haircare and styling brands in New Zealand, with an estimated 21.4K branded searches and 30% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kérastase30%
  2. ghd27.3%
  3. Redken10.5%
  4. Olaplex9.8%
  5. Pureology5.1%
  6. Moroccanoil5.1%
  7. Ethique4.5%
  8. K183.3%
  9. Kevin.Murphy3.2%
  10. Monday Haircare1.3%

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Share of SearchLeaderboard

Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among professional haircare and styling brands in New Zealand, by month

Share of Search by month for Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseghdRedkenOlaplexPureologyMoroccanoilEthiqueK18Kevin.MurphyMonday Haircare
Oct 202525.9%32.2%8.7%9.1%4.9%4.6%5.3%3.8%3.5%2%
Nov 202526.7%38%7.8%7.6%3.9%3.9%4.6%3.8%2.9%0.94%
Dec 202529.2%33.2%7.7%9.6%3.9%4.5%3.7%3.7%2.9%1.4%
Jan 202631.4%24%9.7%10.4%5.6%4.7%5.2%4.3%3.1%1.7%
Feb 202630.3%25.6%9.6%11%5.5%4.1%5.2%3.8%3.2%1.7%
Mar 202627.7%27.1%10.6%10.6%6%4.1%5.6%3.4%3%1.9%
Apr 202628.1%26.9%11.4%10.8%5.9%4.4%4.6%3.6%2.8%1.5%
May 202625.7%25.8%10.4%12.5%6.1%7.2%4.9%3.3%2.9%1.2%
Jun 202625.4%25.8%12.9%12.9%5.4%6.8%3.5%3.2%3%1.2%
Jul 202628.3%24.6%12%11%5.7%7.2%4.1%2.9%3%1.1%
Aug 202630%27.3%10.5%9.8%5.1%5.1%4.5%3.3%3.2%1.3%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Kérastase

    30%

    held 1st · 21.4K estimated branded searches · -2.8% vs prior month · +1.7 points

  2. 2.ghd

    27.3%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +2.6 points

  3. 3.Redken

    10.5%

    held 3rd · 7.5K estimated branded searches · -19.9% vs prior month · -1.5 points

  4. 4.Olaplex

    9.8%

    held 4th · 7K estimated branded searches · -18.6% vs prior month · -1.2 points

  5. 5.Pureology

    5.1%

    moved from 6th to 5th · 3.6K estimated branded searches · -17.7% vs prior month · -0.6 points

  6. 6.Moroccanoil

    5.1%

    moved from 5th to 6th · 3.6K estimated branded searches · -35.7% vs prior month · -2.2 points

  7. 7.Ethique

    4.5%

    held 7th · 3.2K estimated branded searches · +0.31% vs prior month · +0.4 points

  8. 8.K18

    3.3%

    moved from 9th to 8th · 2.4K estimated branded searches · +2.6% vs prior month · +0.3 points

  9. 9.Kevin.Murphy

    3.2%

    moved from 8th to 9th · 2.3K estimated branded searches · -1.3% vs prior month · +0.2 points

  10. 10.Monday Haircare

    1.3%

    held 10th · 910 estimated branded searches · +9.6% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among professional haircare and styling brands in New Zealand?

In August 2026, Kérastase was the most searched among professional haircare and styling brands in New Zealand, with an estimated 21.4K branded searches and 30% estimated Share of Search within this set. ghd is in 2nd place, 2.7 percentage points behind at 27.3% Share of Search.

New Zealand professional haircare and styling brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kérastase25.9% → 30%31.4%Jan 202625.4%Jun 20262nd → 1st
ghd32.2% → 27.3%38%Nov 202524%Jan 20261st → 2nd
Redken8.7% → 10.5%12.9%Jun 20267.7%Dec 20254th → 3rd
Olaplex9.1% → 9.8%12.9%Jun 20267.6%Nov 20253rd → 4th
Pureology4.9% → 5.1%6.1%May 20263.9%Nov 20256th → 5th
Moroccanoil4.6% → 5.1%7.2%May 20263.9%Nov 20257th → 6th
Ethique5.3% → 4.5%5.6%Mar 20263.5%Jun 20265th → 7th
K183.8% → 3.3%4.3%Jan 20262.9%Jul 20268th
Kevin.Murphy3.5% → 3.2%3.5%Oct 20252.8%Apr 20269th
Monday Haircare2% → 1.3%2%Oct 20250.94%Nov 202510th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 25.9% to 30%.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 32.2% to 27.3%.
  • Across the 11 months ending August 2026, Redken’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 8.7% to 10.5%.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 9.1% to 9.8%.
  • Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 5.3% to 4.5%.
  • Across the 11 months ending August 2026, Monday Haircare’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 2% to 1.3%.
  • Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 31.4% in January 2026 and was lowest at 25.4% in June 2026.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 38% in November 2025 and was lowest at 24% in January 2026.
  • Across the 11 months ending August 2026, Redken’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 12.9% in June 2026 and was lowest at 7.7% in December 2025.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 12.9% in June 2026 and was lowest at 7.6% in November 2025.
  • Across the 11 months ending August 2026, Pureology’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 6.1% in May 2026 and was lowest at 3.9% in November 2025.
  • Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 7.2% in May 2026 and was lowest at 3.9% in November 2025.
  • Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 5.6% in March 2026 and was lowest at 3.5% in June 2026.
  • Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 4.3% in January 2026 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, Monday Haircare’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 2% in October 2025 and was lowest at 0.94% in November 2025.
  • Across the 11 months ending August 2026, Kérastase rose from 2nd to 1st among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, ghd fell from 1st to 2nd among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, Redken rose from 4th to 3rd among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, Olaplex fell from 3rd to 4th among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, Pureology rose from 6th to 5th among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, Moroccanoil rose from 7th to 6th among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, Ethique fell from 5th to 7th among professional haircare and styling brands in New Zealand.
  • Across the 11 months ending August 2026, K18 and Kevin.Murphy held steady: their estimated Share of Search among professional haircare and styling brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.

  2. In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.

  3. In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.

  4. In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.

  5. In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.

  6. In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

  7. In August 2026, K18 rose from 9th to 8th among professional haircare and styling brands in New Zealand.

  8. In August 2026, Kevin.Murphy fell from 8th to 9th among professional haircare and styling brands in New Zealand.

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