Brandwave

How popular isMonday Haircare?

In September 2026, people searched for Monday Haircare by name about 910 times in New Zealand, a 22.9% decrease from the previous year. These searches made up 1.9% of all New Zealand professional haircare and styling brand searches, placing Monday Haircare ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about professional haircare and styling brands, Monday Haircare did not appear in any of the answers.

Search and AI answers in September 2026

Monday Haircare is the ninth most searched of 12 competitors and not listed in any AI answer.

  1. ghdShare of searches 34.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KérastaseShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OlaplexShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. RedkenShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Monday HaircareShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Monday Haircare did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Wella Professionals3rd
  4. ghd4th
  5. De Lorenzo5th
  6. Olaplex6th
  7. Kevin.Murphy7th
  8. +2 more
  9. Moroccanoil–
  10. Ethique–
  11. Monday Haircare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De Lorenzo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K181 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monday Haircare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about professional haircare and styling brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which professional haircare and styling brands compete with Monday Haircare?

Monday Haircare against professional haircare and styling brands in New Zealand, by month

Share of searches by month for ghd, Kérastase, Olaplex, Redken, Pureology, Moroccanoil, K18, Ethique, Monday Haircare. The figures are in the table below the chart.

View monthly share of searches table
MonthghdKérastaseOlaplexRedkenPureologyMoroccanoilK18EthiqueMonday HaircareWella ProfessionalsKevin.MurphyDe Lorenzo
Oct 202536.1%22.3%9.1%7.8%5.3%4.6%3.6%3.8%2.8%1.8%1.9%0.92%
Nov 202542.3%23.1%7.4%7.2%4.3%4.1%3.6%2.9%1.3%1.6%1.5%0.71%
Dec 202536.9%25.9%9.5%7.3%4.5%4.6%4%2%2%1.2%1.4%0.79%
Jan 202627.3%28.8%9.8%9%6.3%4.7%4.5%3.2%2.4%1.5%1.6%0.8%
Feb 202630%27.8%9.9%7.8%6.4%4.1%4.2%3.3%2.5%1.6%1.6%0.81%
Mar 202631.4%25.7%9.2%9.1%6.1%4.2%3.7%3.6%2.7%1.9%1.7%0.72%
Apr 202631.9%27.7%8.8%9%5.8%4.3%4%2.3%2.2%1.9%1.4%0.72%
May 202631.7%26.1%8.9%8.3%6.3%5.5%3.9%2.9%1.8%2%1.7%0.72%
Jun 202632.3%26.4%9.1%8.9%6.1%5.4%4.1%2.2%1.9%1.6%1.4%0.71%
Jul 202630.6%29.4%8%8.4%6.3%5.5%3.6%2.7%1.7%1.8%1.3%0.66%
Aug 202631.7%29.8%8.4%8.3%5.6%4.5%3.6%2.7%1.8%1.8%1.3%0.54%
Sep 202634.2%25.7%9.9%8.9%5.4%4.2%3.9%2.1%1.9%1.9%1.2%0.67%

  1. 1.ghd

    34.2%

    Held 1st. 16.3K estimated branded searches, +7.7% vs prior month. Share +2.5 points.

  2. 2.Kérastase

    25.7%

    Held 2nd. 12.3K estimated branded searches, -13.7% vs prior month. Share -4 points.

  3. 3.Olaplex

    9.9%

    Held 3rd. 4.7K estimated branded searches, +17.7% vs prior month. Share +1.5 points.

  4. 4.Redken

    8.9%

    Held 4th. 4.3K estimated branded searches, +7.6% vs prior month. Share +0.6 points.

  5. 5.Pureology

    5.4%

    Held 5th. 2.6K estimated branded searches, -3% vs prior month. Share -0.2 points.

  6. 6.Moroccanoil

    4.2%

    Held 6th. 2K estimated branded searches, -6% vs prior month. Share -0.3 points.

  7. 7.K18

    3.9%

    Held 7th. 1.9K estimated branded searches, +8.7% vs prior month. Share +0.3 points.

  8. 8.Ethique

    2.1%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.6 points.

  9. 9.Monday Haircare

    1.9%

    Held 9th. 910 estimated branded searches, +4.6% vs prior month. Share +0.1 points.

  10. 10.Wella Professionals

    1.9%

    Held 10th. 890 estimated branded searches, +3.5% vs prior month. Share +0.1 points.

  11. 11.Kevin.Murphy

    1.2%

    Held 11th. 560 estimated branded searches, -9.7% vs prior month. Share -0.1 points.

  12. 12.De Lorenzo

    0.67%

    Held 12th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Monday Haircare and its closest rivals

Every comparison with Monday Haircare

11 comparisons

How has branded search demand for Monday Haircare changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Monday Haircare in New Zealand fell from 1.2K to 910.
  • Across the 12 months ending September 2026, Monday Haircare’s share of searches among professional haircare and styling brands in New Zealand decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, Monday Haircare’s share of searches among professional haircare and styling brands in New Zealand peaked at 2.8% in October 2025 and was lowest at 1.3% in November 2025.

How did search popularity change for New Zealand professional haircare and styling brands in September 2026?

6 changes

  1. In September 2026, ghd gained share of searches among professional haircare and styling brands in New Zealand, from 31.7% to 34.2%.

  2. In September 2026, Olaplex gained share of searches among professional haircare and styling brands in New Zealand, from 8.4% to 9.9%.

  3. In September 2026, Redken gained share of searches among professional haircare and styling brands in New Zealand, from 8.3% to 8.9%.

  4. In September 2026, Kérastase lost share of searches among professional haircare and styling brands in New Zealand, from 29.8% to 25.7%.

  5. In September 2026, Ethique lost share of searches among professional haircare and styling brands in New Zealand, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for K18 in New Zealand rose 22.1% over 12 measured months, from 1.5K to 1.9K in September 2026.

How are Monday Haircare’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Monday Haircare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • monday haircare
  • monday shampoo

Do you work for Monday Haircare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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