Brandwave

How popular isWella Professionals?

In September 2026, people searched for Wella Professionals by name about 890 times in New Zealand, a 17.1% increase from the previous year. These searches made up 1.9% of all New Zealand professional haircare and styling brand searches, placing Wella Professionals tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about professional haircare and styling brands, Wella Professionals appeared in three of the five answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Wella Professionals is the tenth most searched of 12 competitors and the third most recommended in AI answers.

  1. ghdShare of searches 34.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KérastaseShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OlaplexShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. RedkenShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Wella ProfessionalsShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+7 more

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Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wella Professionals was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Wella Professionals3rd
  4. ghd4th
  5. De Lorenzo5th
  6. Olaplex6th
  7. Kevin.Murphy7th
  8. K188th
  9. Pureology9th
  10. Moroccanoil–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De Lorenzo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K181 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about professional haircare and styling brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which professional haircare and styling brands compete with Wella Professionals?

Wella Professionals against professional haircare and styling brands in New Zealand, by month

Share of searches by month for ghd, Kérastase, Olaplex, Redken, Pureology, Moroccanoil, K18, Ethique, Wella Professionals. The figures are in the table below the chart.

View monthly share of searches table
MonthghdKérastaseOlaplexRedkenPureologyMoroccanoilK18EthiqueMonday HaircareWella ProfessionalsKevin.MurphyDe Lorenzo
Oct 202536.1%22.3%9.1%7.8%5.3%4.6%3.6%3.8%2.8%1.8%1.9%0.92%
Nov 202542.3%23.1%7.4%7.2%4.3%4.1%3.6%2.9%1.3%1.6%1.5%0.71%
Dec 202536.9%25.9%9.5%7.3%4.5%4.6%4%2%2%1.2%1.4%0.79%
Jan 202627.3%28.8%9.8%9%6.3%4.7%4.5%3.2%2.4%1.5%1.6%0.8%
Feb 202630%27.8%9.9%7.8%6.4%4.1%4.2%3.3%2.5%1.6%1.6%0.81%
Mar 202631.4%25.7%9.2%9.1%6.1%4.2%3.7%3.6%2.7%1.9%1.7%0.72%
Apr 202631.9%27.7%8.8%9%5.8%4.3%4%2.3%2.2%1.9%1.4%0.72%
May 202631.7%26.1%8.9%8.3%6.3%5.5%3.9%2.9%1.8%2%1.7%0.72%
Jun 202632.3%26.4%9.1%8.9%6.1%5.4%4.1%2.2%1.9%1.6%1.4%0.71%
Jul 202630.6%29.4%8%8.4%6.3%5.5%3.6%2.7%1.7%1.8%1.3%0.66%
Aug 202631.7%29.8%8.4%8.3%5.6%4.5%3.6%2.7%1.8%1.8%1.3%0.54%
Sep 202634.2%25.7%9.9%8.9%5.4%4.2%3.9%2.1%1.9%1.9%1.2%0.67%

  1. 1.ghd

    34.2%

    Held 1st. 16.3K estimated branded searches, +7.7% vs prior month. Share +2.5 points.

  2. 2.Kérastase

    25.7%

    Held 2nd. 12.3K estimated branded searches, -13.7% vs prior month. Share -4 points.

  3. 3.Olaplex

    9.9%

    Held 3rd. 4.7K estimated branded searches, +17.7% vs prior month. Share +1.5 points.

  4. 4.Redken

    8.9%

    Held 4th. 4.3K estimated branded searches, +7.6% vs prior month. Share +0.6 points.

  5. 5.Pureology

    5.4%

    Held 5th. 2.6K estimated branded searches, -3% vs prior month. Share -0.2 points.

  6. 6.Moroccanoil

    4.2%

    Held 6th. 2K estimated branded searches, -6% vs prior month. Share -0.3 points.

  7. 7.K18

    3.9%

    Held 7th. 1.9K estimated branded searches, +8.7% vs prior month. Share +0.3 points.

  8. 8.Ethique

    2.1%

    Held 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.6 points.

  9. 9.Monday Haircare

    1.9%

    Held 9th. 910 estimated branded searches, +4.6% vs prior month. Share +0.1 points.

  10. 10.Wella Professionals

    1.9%

    Held 10th. 890 estimated branded searches, +3.5% vs prior month. Share +0.1 points.

  11. 11.Kevin.Murphy

    1.2%

    Held 11th. 560 estimated branded searches, -9.7% vs prior month. Share -0.1 points.

  12. 12.De Lorenzo

    0.67%

    Held 12th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare popularity between Wella Professionals and its closest rivals

Every comparison with Wella Professionals

18 comparisons

How has branded search demand for Wella Professionals changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wella Professionals in New Zealand rose from 760 to 890.
  • Across the 12 months ending September 2026, Wella Professionals rose from 11th to 10th among professional haircare and styling brands in New Zealand.

How did search popularity change for New Zealand professional haircare and styling brands in September 2026?

6 changes

  1. In September 2026, ghd gained share of searches among professional haircare and styling brands in New Zealand, from 31.7% to 34.2%.

  2. In September 2026, Olaplex gained share of searches among professional haircare and styling brands in New Zealand, from 8.4% to 9.9%.

  3. In September 2026, Redken gained share of searches among professional haircare and styling brands in New Zealand, from 8.3% to 8.9%.

  4. In September 2026, Kérastase lost share of searches among professional haircare and styling brands in New Zealand, from 29.8% to 25.7%.

  5. In September 2026, Ethique lost share of searches among professional haircare and styling brands in New Zealand, from 2.7% to 2.1%.

  6. Estimated monthly branded searches for K18 in New Zealand rose 22.1% over 12 measured months, from 1.5K to 1.9K in September 2026.

How are Wella Professionals’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wella Professionals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wella
  • wella professionals

How the Brand Demand Index is measured

Who owns Wella Professionals?

Wella Professionals is owned by Wella. Brandwave does not track any other brands owned by Wella.

Do you work for Wella Professionals? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Wella Professionals compete?

Wella Professionals is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands10th of 121.9%Shown above
Hair color brands7th of 95%Show ranking
Creator with pink hair and a pink jacket

Is Wella Professionals your brand?

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