Clairol vs Wella Professionals:Which is more popular?
In September 2026, Wella Professionals had more branded searches than Clairol among hair color brands in New Zealand. Wella Professionals had about 890 branded searches, while Clairol had 710. Wella Professionals made up 5% of all hair color brand searches we track, and Clairol accounted for 4%. When we asked ChatGPT and Google AI Overviews about hair color brands, Clairol and Wella Professionals each appeared in two of the five answers. Wella Professionals was mentioned before Clairol in two out of three answers that named either.
Who do people search for more?
Wella Professionals, about 25% more searches than Clairol
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Wella Professionals, named ahead of Clairol in 2 of 3 answers
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Top hair color brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clairol and Wella Professionals were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals was listed before Clairol in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L'Oréal Paris1st
Schwarzkopf2nd- Wella Professionals3rd
Goldwell4th
Clairol5th
Redken6th
Garnier Nutrisse7th
Revlon8th
Manic Panic9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair color brands
5 answers
Asked ChatGPT
“Which hair colour brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair colour brands in New Zealand?”
Asked ChatGPT
“What's the best hair colour brand in New Zealand for at home colouring?”
Searched Google, AI Overview
“best hair colour”
Searched Google, AI Overview
“hair colour brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Clairol or Wella Professionals more popular in search?
This chart shows how often people search Google for Clairol and Wella Professionals by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wella Professionals, Clairol. The figures are in the table below the chart.
View monthly share of searches table
| Month | Redken | L'Oréal Paris | Revlon | Schwarzkopf | Garnier Nutrisse | Manic Panic | Wella Professionals | Clairol | Goldwell |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 20.7% | 24.8% | 10.7% | 6.6% | 7% | 4.9% | 3% | 1.1% |
| Nov 2025 | 24.9% | 18.9% | 24.7% | 9.9% | 5.1% | 7.2% | 5.4% | 2.6% | 1.3% |
| Dec 2025 | 23.3% | 17.8% | 24.7% | 12.2% | 5.9% | 7.1% | 4% | 4% | 0.91% |
| Jan 2026 | 23.3% | 20.2% | 20.8% | 11.9% | 7.1% | 7.1% | 4% | 4.7% | 0.9% |
| Feb 2026 | 23% | 19.5% | 22.4% | 9.3% | 7.8% | 7.5% | 4.6% | 5.1% | 0.82% |
| Mar 2026 | 25.4% | 17.8% | 21.7% | 9% | 7.8% | 7.3% | 5.2% | 4.9% | 0.89% |
| Apr 2026 | 24.6% | 20.2% | 18.8% | 9.5% | 7.9% | 8.5% | 5.3% | 4.3% | 0.68% |
| May 2026 | 21.4% | 20.8% | 18.8% | 10.4% | 11.6% | 5.5% | 5.2% | 5.5% | 0.81% |
| Jun 2026 | 22.8% | 20.1% | 18.9% | 11.1% | 10% | 6.3% | 4.1% | 5.8% | 0.79% |
| Jul 2026 | 20.9% | 22.5% | 19.4% | 11.1% | 8.4% | 7.5% | 4.4% | 5.1% | 0.72% |
| Aug 2026 | 21.4% | 21.2% | 21.6% | 10.7% | 8.5% | 5.7% | 4.7% | 5.5% | 0.6% |
| Sep 2026 | 23.9% | 20.8% | 20.2% | 12.2% | 7.3% | 5.9% | 5% | 4% | 0.79% |
How has the Clairol and Wella Professionals comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Clairol took it in January 2026, Wella Professionals took it in March 2026, Clairol took it in May 2026, Wella Professionals took it in September 2026.
- Across the 12 months ending September 2026, Clairol’s share of searches among hair color brands in New Zealand moved from 3% to 4%, and its estimated monthly branded searches moved from 460 to 710.
- Across the 12 months ending September 2026, Wella Professionals’ share of searches among hair color brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 760 to 890.
How did search popularity change for New Zealand hair color brands in September 2026?
2 changes
In September 2026, Clairol lost share of searches among hair color brands in New Zealand, from 5.5% to 4%.
Wella Professionals’ share of searches among hair color brands in New Zealand has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Clairol’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clairol
9 branded search terms
- clairol hair color
- clairol hair dye
- clairol hair dye colors
- clairol natural instincts hair dye
- clairol natural instincts semi permanent hair dye
- clairol nice n easy hair color
- clairol nice n easy hair dye
- clairol nice n easy permanent hair dye
- clairol semi permanent hair dye
Wella Professionals
2 branded search terms
- wella
- wella professionals
Other head-to-heads among hair color brands
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