How popular isClairol in search?
In August 2026, there were an estimated 1K branded searches for Clairol in New Zealand which is up 112.2% over the last 11 months. Clairol holds 9% estimated Share of Search among New Zealand hair colour brands and is ranked 5th of 5 competitors for search popularity.
L'Oréal Paris39.5%
Manic Panic20.5%
Schwarzkopf17.5%
Garnier Nutrisse13.6%
Clairol9%
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Which hair colour brands compete with Clairol?
Share of Search by month for L'Oréal Paris, Manic Panic, Schwarzkopf, Garnier Nutrisse, Clairol. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oréal Paris | Manic Panic | Schwarzkopf | Garnier Nutrisse | Clairol |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 25% | 18.5% | 11.4% | 5.4% |
| Nov 2025 | 38.9% | 28.9% | 18% | 9.1% | 5.2% |
| Dec 2025 | 33.9% | 28.4% | 20.8% | 9.8% | 7% |
| Jan 2026 | 36.5% | 24% | 19.8% | 11.5% | 8.2% |
| Feb 2026 | 37.3% | 25.7% | 15.7% | 12.6% | 8.7% |
| Mar 2026 | 35% | 26.6% | 16% | 13.5% | 8.9% |
| Apr 2026 | 37% | 27% | 15.8% | 12.8% | 7.3% |
| May 2026 | 36.8% | 18.9% | 17% | 18.3% | 9% |
| Jun 2026 | 36.5% | 22.8% | 17.3% | 14.2% | 9.2% |
| Jul 2026 | 39.1% | 23.1% | 17.3% | 12.7% | 7.8% |
| Aug 2026 | 39.5% | 20.5% | 17.5% | 13.6% | 9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 4.6K | -8.6% | +0.4 points | |
| 2, held 2nd | 20.5% | 2.4K | -19.9% | -2.6 points | |
| 3, held 3rd | 17.5% | 2K | -8.6% | +0.2 points | |
| 4, held 4th | 13.6% | 1.6K | -3.1% | +0.9 points | |
| 5, held 5th | 9% | 1K | +4% | +1.2 points |
39.5%
held 1st · 4.6K estimated branded searches · -8.6% vs prior month · +0.4 points
20.5%
held 2nd · 2.4K estimated branded searches · -19.9% vs prior month · -2.6 points
17.5%
held 3rd · 2K estimated branded searches · -8.6% vs prior month · +0.2 points
13.6%
held 4th · 1.6K estimated branded searches · -3.1% vs prior month · +0.9 points
5.
Clairol9%
held 5th · 1K estimated branded searches · +4% vs prior month · +1.2 points
Compare search popularity between Clairol and its closest rivals
How has branded search demand for Clairol changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Clairol in New Zealand rose from 490 to 1K.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand increased from 5.4% to 9%.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand peaked at 9.2% in June 2026 and was lowest at 5.2% in November 2025.
How did search popularity change for New Zealand hair colour brands in August 2026?
5 changes
In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.
In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%.
In August 2026, Manic Panic lost estimated Share of Search among hair colour brands in New Zealand, from 23.1% to 20.5%.
Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.
Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.
How is Clairol measured?
Brandwave collects information about searches that people make online using Clairol’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- clairol hair color
- clairol hair dye
- clairol hair dye colors
- clairol natural instincts hair dye
- clairol natural instincts semi permanent hair dye
- clairol nice n easy
- clairol nice n easy hair color
- clairol nice n easy hair dye
- clairol nice n easy permanent hair dye
- clairol semi permanent hair dye
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Is Clairol your brand?
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