Brandwave

Clairol vs Goldwell:Which is more popular?

In September 2026, Clairol had more branded searches than Goldwell among hair color brands in New Zealand. Clairol had about 710 branded searches, while Goldwell had 140. Clairol made up 4% of all hair color brand searches we track, and Goldwell accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about hair color brands, Clairol and Goldwell each appeared in two of the five answers. Goldwell was mentioned before Clairol in two out of three answers that named either.

Among hair color brands in New Zealand in September 2026

Who do people search for more?

Clairol, about 5 searches for every 1 for Goldwell

Clairol 710 searchesGoldwell 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Clairol in 2 of 5Goldwell in 2 of 5

Who does AI recommend more?

Goldwell, named ahead of Clairol in 2 of 3 answers

Goldwell first in 2Clairol first in 1

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Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clairol and Goldwell were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldwell was listed before Clairol in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris1st
  2. Schwarzkopf2nd
  3. Wella Professionals3rd
  4. Goldwell4th
  5. Clairol5th
  6. Redken6th
  7. Garnier Nutrisse7th
  8. Revlon8th
  9. Manic Panic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair color brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Clairol or Goldwell more popular in search?

This chart shows how often people search Google for Clairol and Goldwell by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.

Clairol and Goldwell among hair color brands in New Zealand, by month

Share of searches by month for Clairol, Goldwell. The figures are in the table below the chart.

View monthly share of searches table
MonthRedkenL'Oréal ParisRevlonSchwarzkopfGarnier NutrisseManic PanicWella ProfessionalsClairolGoldwell
Oct 202521.3%20.7%24.8%10.7%6.6%7%4.9%3%1.1%
Nov 202524.9%18.9%24.7%9.9%5.1%7.2%5.4%2.6%1.3%
Dec 202523.3%17.8%24.7%12.2%5.9%7.1%4%4%0.91%
Jan 202623.3%20.2%20.8%11.9%7.1%7.1%4%4.7%0.9%
Feb 202623%19.5%22.4%9.3%7.8%7.5%4.6%5.1%0.82%
Mar 202625.4%17.8%21.7%9%7.8%7.3%5.2%4.9%0.89%
Apr 202624.6%20.2%18.8%9.5%7.9%8.5%5.3%4.3%0.68%
May 202621.4%20.8%18.8%10.4%11.6%5.5%5.2%5.5%0.81%
Jun 202622.8%20.1%18.9%11.1%10%6.3%4.1%5.8%0.79%
Jul 202620.9%22.5%19.4%11.1%8.4%7.5%4.4%5.1%0.72%
Aug 202621.4%21.2%21.6%10.7%8.5%5.7%4.7%5.5%0.6%
Sep 202623.9%20.8%20.2%12.2%7.3%5.9%5%4%0.79%

How has the Clairol and Goldwell comparison changed over the last 12 months?

3 findings
  • Clairol was ahead of Goldwell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clairol’s share of searches among hair color brands in New Zealand moved from 3% to 4%, and its estimated monthly branded searches moved from 460 to 710.
  • Across the 12 months ending September 2026, Goldwell’s share of searches among hair color brands in New Zealand moved from 1.1% to 0.79%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for New Zealand hair color brands in September 2026?

2 changes

  1. In September 2026, Clairol lost share of searches among hair color brands in New Zealand, from 5.5% to 4%.

  2. Estimated monthly branded searches for Goldwell in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Clairol’s and Goldwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clairol

9 branded search terms

  • clairol hair color
  • clairol hair dye
  • clairol hair dye colors
  • clairol natural instincts hair dye
  • clairol natural instincts semi permanent hair dye
  • clairol nice n easy hair color
  • clairol nice n easy hair dye
  • clairol nice n easy permanent hair dye
  • clairol semi permanent hair dye

Goldwell

1 branded search term

  • goldwell

How the Brand Demand Index is measured

Other head-to-heads among hair color brands

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