How popular isGoldwell?
In September 2026, people searched for Goldwell by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 0.79% of all New Zealand hair color brand searches, placing Goldwell ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hair color brands, Goldwell appeared in two of the five answers and was the fourth most recommended of the nine.
Goldwell is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.
RedkenShare of searches 23.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
L'Oréal ParisShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RevlonShare of searches 20.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
SchwarzkopfShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GoldwellShare of searches 0.79%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top hair color brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Goldwell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldwell is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'Oréal Paris1st
- Schwarzkopf2nd
Wella Professionals3rd- Goldwell4th
Clairol5th- Redken6th
Garnier Nutrisse7th- Revlon8th
Manic Panic9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair color brands
5 answers
Asked ChatGPT
“Which hair colour brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair colour brands in New Zealand?”
Asked ChatGPT
“What's the best hair colour brand in New Zealand for at home colouring?”
Searched Google, AI Overview
“best hair colour”
Searched Google, AI Overview
“hair colour brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hair color brands compete with Goldwell?
Share of searches by month for Redken, L'Oréal Paris, Revlon, Schwarzkopf, Garnier Nutrisse, Manic Panic, Wella Professionals, Clairol, Goldwell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Redken | L'Oréal Paris | Revlon | Schwarzkopf | Garnier Nutrisse | Manic Panic | Wella Professionals | Clairol | Goldwell |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 20.7% | 24.8% | 10.7% | 6.6% | 7% | 4.9% | 3% | 1.1% |
| Nov 2025 | 24.9% | 18.9% | 24.7% | 9.9% | 5.1% | 7.2% | 5.4% | 2.6% | 1.3% |
| Dec 2025 | 23.3% | 17.8% | 24.7% | 12.2% | 5.9% | 7.1% | 4% | 4% | 0.91% |
| Jan 2026 | 23.3% | 20.2% | 20.8% | 11.9% | 7.1% | 7.1% | 4% | 4.7% | 0.9% |
| Feb 2026 | 23% | 19.5% | 22.4% | 9.3% | 7.8% | 7.5% | 4.6% | 5.1% | 0.82% |
| Mar 2026 | 25.4% | 17.8% | 21.7% | 9% | 7.8% | 7.3% | 5.2% | 4.9% | 0.89% |
| Apr 2026 | 24.6% | 20.2% | 18.8% | 9.5% | 7.9% | 8.5% | 5.3% | 4.3% | 0.68% |
| May 2026 | 21.4% | 20.8% | 18.8% | 10.4% | 11.6% | 5.5% | 5.2% | 5.5% | 0.81% |
| Jun 2026 | 22.8% | 20.1% | 18.9% | 11.1% | 10% | 6.3% | 4.1% | 5.8% | 0.79% |
| Jul 2026 | 20.9% | 22.5% | 19.4% | 11.1% | 8.4% | 7.5% | 4.4% | 5.1% | 0.72% |
| Aug 2026 | 21.4% | 21.2% | 21.6% | 10.7% | 8.5% | 5.7% | 4.7% | 5.5% | 0.6% |
| Sep 2026 | 23.9% | 20.8% | 20.2% | 12.2% | 7.3% | 5.9% | 5% | 4% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 23.9% | 4.3K | +7.6% | +2.5 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 20.8% | 3.7K | -5.4% | -0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 20.2% | 3.6K | -10.3% | -1.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 12.2% | 2.2K | +9.6% | +1.5 points | |
| 5, held 5th | 7.3% | 1.3K | -17.7% | -1.3 points | |
| 6, held 6th | 5.9% | 1.1K | -0.94% | +0.2 points | |
| 7, moved from 8th to 7th | 5% | 890 | +3.5% | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 4% | 710 | -30.4% | -1.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.79% | 140 | +27.3% | +0.2 points |
1.
Redken23.9%
Moved from 2nd to 1st. 4.3K estimated branded searches, +7.6% vs prior month. Share +2.5 points.
20.8%
Moved from 3rd to 2nd. 3.7K estimated branded searches, -5.4% vs prior month. Share -0.4 points.
3.
Revlon20.2%
Moved from 1st to 3rd. 3.6K estimated branded searches, -10.3% vs prior month. Share -1.5 points.
12.2%
Held 4th. 2.2K estimated branded searches, +9.6% vs prior month. Share +1.5 points.
7.3%
Held 5th. 1.3K estimated branded searches, -17.7% vs prior month. Share -1.3 points.
5.9%
Held 6th. 1.1K estimated branded searches, -0.94% vs prior month. Share +0.2 points.
Moved from 8th to 7th. 890 estimated branded searches, +3.5% vs prior month. Share +0.3 points.
8.
Clairol4%
Moved from 7th to 8th. 710 estimated branded searches, -30.4% vs prior month. Share -1.5 points.
9.
Goldwell0.79%
Held 9th. 140 estimated branded searches, +27.3% vs prior month. Share +0.2 points.
Compare popularity between Goldwell and its closest rivals
Every comparison with Goldwell
8 comparisons
How has branded search demand for Goldwell changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Goldwell in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Goldwell’s share of searches among hair color brands in New Zealand held steady, from 1.1% to 0.79%.
How did search popularity change for New Zealand hair color brands in September 2026?
6 changes
In September 2026, Redken overtook Revlon to become the leader among hair color brands in New Zealand, with 23.9% of the searches.
In September 2026, Schwarzkopf gained share of searches among hair color brands in New Zealand, from 10.7% to 12.2%.
In September 2026, Clairol lost share of searches among hair color brands in New Zealand, from 5.5% to 4%.
In September 2026, Revlon lost share of searches among hair color brands in New Zealand, from 21.6% to 20.2%.
In September 2026, Garnier Nutrisse lost share of searches among hair color brands in New Zealand, from 8.5% to 7.3%.
Wella Professionals’ share of searches among hair color brands in New Zealand has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.
How are Goldwell’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Goldwell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- goldwell
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Is Goldwell your brand?
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