Brandwave

Garnier Nutrisse vs Goldwell:Which is more popular?

In September 2026, Garnier Nutrisse had more branded searches than Goldwell among hair color brands in New Zealand. Garnier Nutrisse had about 1,300 branded searches, while Goldwell had 140. Garnier Nutrisse made up 7.3% of all hair color brand searches we track, and Goldwell accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about hair color brands, Garnier Nutrisse and Goldwell each appeared in two of the five answers. Goldwell was mentioned before Garnier Nutrisse in every answer that named either.

Among hair color brands in New Zealand in September 2026

Who do people search for more?

Garnier Nutrisse, about 9 searches for every 1 for Goldwell

Garnier Nutrisse 1.3K searchesGoldwell 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Garnier Nutrisse in 2 of 5Goldwell in 2 of 5

Who does AI recommend more?

Goldwell, named ahead of Garnier Nutrisse in 2 of 2 answers

Goldwell first in 2Garnier Nutrisse never first

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Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garnier Nutrisse and Goldwell were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldwell was listed before Garnier Nutrisse in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris1st
  2. Schwarzkopf2nd
  3. Wella Professionals3rd
  4. Goldwell4th
  5. Clairol5th
  6. Redken6th
  7. Garnier Nutrisse7th
  8. Revlon8th
  9. Manic Panic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair color brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garnier Nutrisse or Goldwell more popular in search?

This chart shows how often people search Google for Garnier Nutrisse and Goldwell by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.

Garnier Nutrisse and Goldwell among hair color brands in New Zealand, by month

Share of searches by month for Garnier Nutrisse, Goldwell. The figures are in the table below the chart.

View monthly share of searches table
MonthRedkenL'Oréal ParisRevlonSchwarzkopfGarnier NutrisseManic PanicWella ProfessionalsClairolGoldwell
Oct 202521.3%20.7%24.8%10.7%6.6%7%4.9%3%1.1%
Nov 202524.9%18.9%24.7%9.9%5.1%7.2%5.4%2.6%1.3%
Dec 202523.3%17.8%24.7%12.2%5.9%7.1%4%4%0.91%
Jan 202623.3%20.2%20.8%11.9%7.1%7.1%4%4.7%0.9%
Feb 202623%19.5%22.4%9.3%7.8%7.5%4.6%5.1%0.82%
Mar 202625.4%17.8%21.7%9%7.8%7.3%5.2%4.9%0.89%
Apr 202624.6%20.2%18.8%9.5%7.9%8.5%5.3%4.3%0.68%
May 202621.4%20.8%18.8%10.4%11.6%5.5%5.2%5.5%0.81%
Jun 202622.8%20.1%18.9%11.1%10%6.3%4.1%5.8%0.79%
Jul 202620.9%22.5%19.4%11.1%8.4%7.5%4.4%5.1%0.72%
Aug 202621.4%21.2%21.6%10.7%8.5%5.7%4.7%5.5%0.6%
Sep 202623.9%20.8%20.2%12.2%7.3%5.9%5%4%0.79%

How has the Garnier Nutrisse and Goldwell comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair color brands in September 2026?

2 changes

  1. In September 2026, Garnier Nutrisse lost share of searches among hair color brands in New Zealand, from 8.5% to 7.3%.

  2. Estimated monthly branded searches for Goldwell in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Garnier Nutrisse’s and Goldwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier Nutrisse

9 branded search terms

  • brown garnier hair dye
  • garnier hair dye colors
  • garnier hair dye light brown
  • garnier hair dye permanent
  • garnier nutrisse
  • garnier nutrisse brown hair dye
  • garnier nutrisse hair color
  • garnier nutrisse ultra hair color
  • garnier olia

Goldwell

1 branded search term

  • goldwell

How the Brand Demand Index is measured

Other head-to-heads among hair color brands

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