Brandwave

Goldwell vs L'Oréal Paris:Which is more popular?

In September 2026, L'Oréal Paris had more branded searches than Goldwell among hair color brands in New Zealand. L'Oréal Paris had about 3,700 branded searches, while Goldwell had 140. L'Oréal Paris made up 20.8% of all hair color brand searches we track, and Goldwell accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about hair color brands, L'Oréal Paris appeared in four of the five answers and Goldwell in two. L'Oréal Paris was mentioned before Goldwell in three out of four answers.

Among hair color brands in New Zealand in September 2026

Who do people search for more?

L'Oréal Paris, about 26 searches for every 1 for Goldwell

L'Oréal Paris 3.7K searchesGoldwell 140 searches

Who does AI mention more?

L'Oréal Paris, mentioned in 4 of 5 answers, Goldwell in 2

L'Oréal Paris in 4 of 5Goldwell in 2 of 5

Who does AI recommend more?

L'Oréal Paris, named ahead of Goldwell in 3 of 4 answers

L'Oréal Paris first in 3Goldwell first in 1

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Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Goldwell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. L'Oréal Paris was listed before Goldwell in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris1st
  2. Schwarzkopf2nd
  3. Wella Professionals3rd
  4. Goldwell4th
  5. Clairol5th
  6. Redken6th
  7. Garnier Nutrisse7th
  8. Revlon8th
  9. Manic Panic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair color brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Goldwell or L'Oréal Paris more popular in search?

This chart shows how often people search Google for Goldwell and L'Oréal Paris by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.

Goldwell and L'Oréal Paris among hair color brands in New Zealand, by month

Share of searches by month for L'Oréal Paris, Goldwell. The figures are in the table below the chart.

View monthly share of searches table
MonthRedkenL'Oréal ParisRevlonSchwarzkopfGarnier NutrisseManic PanicWella ProfessionalsClairolGoldwell
Oct 202521.3%20.7%24.8%10.7%6.6%7%4.9%3%1.1%
Nov 202524.9%18.9%24.7%9.9%5.1%7.2%5.4%2.6%1.3%
Dec 202523.3%17.8%24.7%12.2%5.9%7.1%4%4%0.91%
Jan 202623.3%20.2%20.8%11.9%7.1%7.1%4%4.7%0.9%
Feb 202623%19.5%22.4%9.3%7.8%7.5%4.6%5.1%0.82%
Mar 202625.4%17.8%21.7%9%7.8%7.3%5.2%4.9%0.89%
Apr 202624.6%20.2%18.8%9.5%7.9%8.5%5.3%4.3%0.68%
May 202621.4%20.8%18.8%10.4%11.6%5.5%5.2%5.5%0.81%
Jun 202622.8%20.1%18.9%11.1%10%6.3%4.1%5.8%0.79%
Jul 202620.9%22.5%19.4%11.1%8.4%7.5%4.4%5.1%0.72%
Aug 202621.4%21.2%21.6%10.7%8.5%5.7%4.7%5.5%0.6%
Sep 202623.9%20.8%20.2%12.2%7.3%5.9%5%4%0.79%

How has the Goldwell and L'Oréal Paris comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair color brands in September 2026?

2 changes

  1. In September 2026, L'Oréal Paris rose from 3rd to 2nd among hair color brands in New Zealand.

  2. Estimated monthly branded searches for Goldwell in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Goldwell’s and L'Oréal Paris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goldwell

1 branded search term

  • goldwell

L'Oréal Paris

18 branded search terms

  • l oreal excellence hair color
  • l oreal excellence hair dye
  • loralparis
  • loreal excellence
  • loreal excellence colors
  • loreal excellence cool creme
  • loreal excellence creme colours
  • loreal foundation
  • loreal hair dye
  • loreal hair dye blonde
  • loreal hair dye excellence creme
  • loreal infallible
  • loreal mascara
  • loreal paris foundation
  • loreal paris lipstick
  • loreal paris mascara
  • loreal preference
  • loreal true match

How the Brand Demand Index is measured

Other head-to-heads among hair color brands

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