Clairol vs Schwarzkopf:Which is more popular by branded search in New Zealand?
In August 2026, Schwarzkopf had more branded searches than Clairol among hair colour brands in New Zealand. Schwarzkopf was estimated to have 2K branded searches compared to Clairol’s 1K, and held a 17.5% Share of Search versus Clairol’s 9%.
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Which is more popular in search, Clairol or Schwarzkopf?
Compare the at-home hair dye and colour brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schwarzkopf, Clairol. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oréal Paris | Manic Panic | Schwarzkopf | Garnier Nutrisse | Clairol |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 25% | 18.5% | 11.4% | 5.4% |
| Nov 2025 | 38.9% | 28.9% | 18% | 9.1% | 5.2% |
| Dec 2025 | 33.9% | 28.4% | 20.8% | 9.8% | 7% |
| Jan 2026 | 36.5% | 24% | 19.8% | 11.5% | 8.2% |
| Feb 2026 | 37.3% | 25.7% | 15.7% | 12.6% | 8.7% |
| Mar 2026 | 35% | 26.6% | 16% | 13.5% | 8.9% |
| Apr 2026 | 37% | 27% | 15.8% | 12.8% | 7.3% |
| May 2026 | 36.8% | 18.9% | 17% | 18.3% | 9% |
| Jun 2026 | 36.5% | 22.8% | 17.3% | 14.2% | 9.2% |
| Jul 2026 | 39.1% | 23.1% | 17.3% | 12.7% | 7.8% |
| Aug 2026 | 39.5% | 20.5% | 17.5% | 13.6% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the Clairol and Schwarzkopf comparison changed over the last 12 months?
3 findings
- Schwarzkopf was ahead of Clairol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clairol’s estimated Share of Search among hair colour brands in New Zealand moved from 5.4% to 9%, and its estimated monthly branded searches moved from 490 to 1K.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1.7K to 2K.
How did search popularity change for New Zealand hair colour brands in August 2026?
2 changes
In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.
Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clairol’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clairol
10 branded search terms
- clairol hair color
- clairol hair dye
- clairol hair dye colors
- clairol natural instincts hair dye
- clairol natural instincts semi permanent hair dye
- clairol nice n easy
- clairol nice n easy hair color
- clairol nice n easy hair dye
- clairol nice n easy permanent hair dye
- clairol semi permanent hair dye
Schwarzkopf
12 branded search terms
- hair dye schwarzkopf colors
- red schwarzkopf hair dye
- schwarzkopf brilliance hair dye
- schwarzkopf hair color
- schwarzkopf hair colour black
- schwarzkopf hair dye
- schwarzkopf keratin color hair dye
- schwarzkopf live
- schwarzkopf live colour
- schwarzkopf live hair dye
- schwarzkopf live silver toner
- schwarzkopf semi permanent hair dye
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.