L'Oréal Paris vs Schwarzkopf:Which is more popular by branded search in New Zealand?
In August 2026, L'Oréal Paris had more branded searches than Schwarzkopf among hair colour brands in New Zealand. L'Oréal Paris was estimated to have 4.6K branded searches compared to Schwarzkopf’s 2K, and held a 39.5% Share of Search versus Schwarzkopf’s 17.5%.
Follow L'Oréal Paris vs Schwarzkopf and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, L'Oréal Paris or Schwarzkopf?
Compare the at-home hair dye and colour brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oréal Paris, Schwarzkopf. The figures are in the table below the chart.
View monthly share of search table
| Month | L'Oréal Paris | Manic Panic | Schwarzkopf | Garnier Nutrisse | Clairol |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 25% | 18.5% | 11.4% | 5.4% |
| Nov 2025 | 38.9% | 28.9% | 18% | 9.1% | 5.2% |
| Dec 2025 | 33.9% | 28.4% | 20.8% | 9.8% | 7% |
| Jan 2026 | 36.5% | 24% | 19.8% | 11.5% | 8.2% |
| Feb 2026 | 37.3% | 25.7% | 15.7% | 12.6% | 8.7% |
| Mar 2026 | 35% | 26.6% | 16% | 13.5% | 8.9% |
| Apr 2026 | 37% | 27% | 15.8% | 12.8% | 7.3% |
| May 2026 | 36.8% | 18.9% | 17% | 18.3% | 9% |
| Jun 2026 | 36.5% | 22.8% | 17.3% | 14.2% | 9.2% |
| Jul 2026 | 39.1% | 23.1% | 17.3% | 12.7% | 7.8% |
| Aug 2026 | 39.5% | 20.5% | 17.5% | 13.6% | 9% |
| Sep 2026 | — | — | — | — | — |
How has the L'Oréal Paris and Schwarzkopf comparison changed over the last 12 months?
3 findings
- L'Oréal Paris was ahead of Schwarzkopf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands in New Zealand moved from 39.8% to 39.5%, and its estimated monthly branded searches moved from 3.6K to 4.6K.
- Across the 11 months ending August 2026, Schwarzkopf’s estimated Share of Search among hair colour brands in New Zealand moved from 18.5% to 17.5%, and its estimated monthly branded searches moved from 1.7K to 2K.
How did search popularity change for New Zealand hair colour brands in August 2026?
2 changes
Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.
Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using L'Oréal Paris’ and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris
21 branded search terms
- l oreal excellence hair color
- l oreal excellence hair dye
- loreal excellence
- loreal excellence colors
- loreal excellence cool creme
- loreal excellence creme colours
- loreal foundation
- loreal hair dye
- loreal hair dye blonde
- loreal hair dye excellence creme
- loreal infallible
- loreal makeup
- loreal mascara
- loreal paris
- loreal paris foundation
- loreal paris lipstick
- loreal paris makeup
- loreal paris mascara
- loreal paris nz
- loreal preference
- loreal true match
Schwarzkopf
12 branded search terms
- hair dye schwarzkopf colors
- red schwarzkopf hair dye
- schwarzkopf brilliance hair dye
- schwarzkopf hair color
- schwarzkopf hair colour black
- schwarzkopf hair dye
- schwarzkopf keratin color hair dye
- schwarzkopf live
- schwarzkopf live colour
- schwarzkopf live hair dye
- schwarzkopf live silver toner
- schwarzkopf semi permanent hair dye
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.