Brandwave

Redken vs Wella Professionals:Which is more popular?

In September 2026, Redken had more branded searches than Wella Professionals among professional haircare and styling brands in New Zealand. Redken had about 4,260 branded searches, while Wella Professionals had 890. Redken made up 8.9% of all professional haircare and styling brand searches we track, and Wella Professionals accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about professional haircare and styling brands, Redken appeared in four of the five answers and Wella Professionals in three. Redken was mentioned before Wella Professionals in every answer.

Among professional haircare and styling brands in New Zealand in September 2026

Who do people search for more?

Redken, about 5 searches for every 1 for Wella Professionals

Redken 4.3K searchesWella Professionals 890 searches

Who does AI mention more?

Redken, mentioned in 4 of 5 answers, Wella Professionals in 3

Redken in 4 of 5Wella Professionals in 3 of 5

Who does AI recommend more?

Redken, named ahead of Wella Professionals in every answer

Redken first in 4Wella Professionals never first

Follow Redken vs Wella Professionals and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top professional haircare and styling brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wella Professionals was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was listed before Wella Professionals in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kérastase1st
  2. Redken2nd
  3. Wella Professionals3rd
  4. ghd4th
  5. De Lorenzo5th
  6. Olaplex6th
  7. Kevin.Murphy7th
  8. K188th
  9. Pureology9th
  10. Moroccanoil–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kérastase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De Lorenzo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pureology1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • K181 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kevin.Murphy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moroccanoil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about professional haircare and styling brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Redken or Wella Professionals more popular in search?

This chart shows how often people search Google for Redken and Wella Professionals by name. Each line represents a brand's share of searches for all 12 professional haircare and styling brands we track, month by month, from searches in New Zealand.

Redken and Wella Professionals among professional haircare and styling brands in New Zealand, by month

Share of searches by month for Redken, Wella Professionals. The figures are in the table below the chart.

View monthly share of searches table
MonthghdKérastaseOlaplexRedkenPureologyMoroccanoilK18EthiqueMonday HaircareWella ProfessionalsKevin.MurphyDe Lorenzo
Oct 202536.1%22.3%9.1%7.8%5.3%4.6%3.6%3.8%2.8%1.8%1.9%0.92%
Nov 202542.3%23.1%7.4%7.2%4.3%4.1%3.6%2.9%1.3%1.6%1.5%0.71%
Dec 202536.9%25.9%9.5%7.3%4.5%4.6%4%2%2%1.2%1.4%0.79%
Jan 202627.3%28.8%9.8%9%6.3%4.7%4.5%3.2%2.4%1.5%1.6%0.8%
Feb 202630%27.8%9.9%7.8%6.4%4.1%4.2%3.3%2.5%1.6%1.6%0.81%
Mar 202631.4%25.7%9.2%9.1%6.1%4.2%3.7%3.6%2.7%1.9%1.7%0.72%
Apr 202631.9%27.7%8.8%9%5.8%4.3%4%2.3%2.2%1.9%1.4%0.72%
May 202631.7%26.1%8.9%8.3%6.3%5.5%3.9%2.9%1.8%2%1.7%0.72%
Jun 202632.3%26.4%9.1%8.9%6.1%5.4%4.1%2.2%1.9%1.6%1.4%0.71%
Jul 202630.6%29.4%8%8.4%6.3%5.5%3.6%2.7%1.7%1.8%1.3%0.66%
Aug 202631.7%29.8%8.4%8.3%5.6%4.5%3.6%2.7%1.8%1.8%1.3%0.54%
Sep 202634.2%25.7%9.9%8.9%5.4%4.2%3.9%2.1%1.9%1.9%1.2%0.67%

How has the Redken and Wella Professionals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand professional haircare and styling brands in September 2026?

2 changes

  1. In September 2026, Redken gained share of searches among professional haircare and styling brands in New Zealand, from 8.3% to 8.9%.

  2. Estimated monthly branded searches for Wella Professionals in New Zealand rose 17.1% over 12 measured months, from 760 to 890 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Redken’s and Wella Professionals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Redken

6 branded search terms

  • redken
  • redken dismiss shampoo
  • redken extreme shampoo
  • redken hair
  • redken hair products
  • redken shampoo

Wella Professionals

2 branded search terms

  • wella
  • wella professionals

How the Brand Demand Index is measured

Other head-to-heads among professional haircare and styling brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free