Ethique vs ghd:Which is more popular by branded search in New Zealand?
In August 2026, ghd had more branded searches than Ethique among professional haircare and styling brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Ethique’s 3.2K, and held a 27.3% Share of Search versus Ethique’s 4.5%.
Follow Ethique vs ghd and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ethique or ghd?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, Ethique. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ethique and ghd comparison changed over the last 12 months?
3 findings
- ghd was ahead of Ethique in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 3.3K to 3.2K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 32.2% to 27.3%, and its estimated monthly branded searches moved from 19.9K to 19.5K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
1 change
In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ethique’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ethique
6 branded search terms
- ethique
- ethique bar shampoo
- ethique conditioner
- ethique nz
- ethique shampoo
- ethique shampoo bar
ghd
26 branded search terms
- ghd
- ghd curler
- ghd duet style
- ghd gold hair straightener
- ghd hair
- ghd hair brushes
- ghd hair company
- ghd hair curler
- ghd hair dryer
- ghd hair rise
- ghd hair straightener
- ghd hair styler
- ghd hair wand
- ghd hair waver
- ghd near me
- ghd nz
- ghd online
- ghd original hair straightener
- ghd platinum
- ghd platinum hair straightener
- ghd platinum plus
- ghd platinum+ hair straightener
- ghd straightener
- ghd v gold styler
- ghd v styler
- ghdhair com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.