ghd vs Olaplex:Which is more popular by branded search in New Zealand?
In August 2026, ghd had more branded searches than Olaplex among professional haircare and styling brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to Olaplex’s 7K, and held a 27.3% Share of Search versus Olaplex’s 9.8%.
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Which is more popular in search, ghd or Olaplex?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, Olaplex. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the ghd and Olaplex comparison changed over the last 12 months?
3 findings
- ghd was ahead of Olaplex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 32.2% to 27.3%, and its estimated monthly branded searches moved from 19.9K to 19.5K.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 9.1% to 9.8%, and its estimated monthly branded searches moved from 5.6K to 7K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
2 changes
In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ghd’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ghd
26 branded search terms
- ghd
- ghd curler
- ghd duet style
- ghd gold hair straightener
- ghd hair
- ghd hair brushes
- ghd hair company
- ghd hair curler
- ghd hair dryer
- ghd hair rise
- ghd hair straightener
- ghd hair styler
- ghd hair wand
- ghd hair waver
- ghd near me
- ghd nz
- ghd online
- ghd original hair straightener
- ghd platinum
- ghd platinum hair straightener
- ghd platinum plus
- ghd platinum+ hair straightener
- ghd straightener
- ghd v gold styler
- ghd v styler
- ghdhair com
Olaplex
18 branded search terms
- olaplex
- olaplex 3 hair perfector
- olaplex bonding oil
- olaplex conditioner
- olaplex hair
- olaplex hair oil
- olaplex hair treatment
- olaplex n 7 bonding oil
- olaplex n3 hair perfector
- olaplex no 3 hair perfector
- olaplex no 6 bond smoother
- olaplex no 7 bonding oil
- olaplex no 9 bond protector nourishing hair serum
- olaplex number 3 hair perfector
- olaplex nz
- olaplex oil
- olaplex shampoo
- olaplex treatment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.