Brandwave

How popular isOlaplex in search?

In August 2026, there were an estimated 7K branded searches for Olaplex in New Zealand which is up 23.6% over the last 11 months. Olaplex holds 9.8% estimated Share of Search among New Zealand professional haircare and styling brands and is ranked 4th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Kérastase30%
  2. ghd27.3%
  3. Redken10.5%
  4. Olaplex9.8%
  5. Pureology5.1%
  6. Moroccanoil5.1%
  7. Ethique4.5%
  8. K183.3%
  9. Kevin.Murphy3.2%
  10. Monday Haircare1.3%
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Which professional haircare and styling brands compete with Olaplex?

Olaplex against professional haircare and styling brands in New Zealand, by month

Share of Search by month for Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseghdRedkenOlaplexPureologyMoroccanoilEthiqueK18Kevin.MurphyMonday Haircare
Oct 202525.9%32.2%8.7%9.1%4.9%4.6%5.3%3.8%3.5%2%
Nov 202526.7%38%7.8%7.6%3.9%3.9%4.6%3.8%2.9%0.94%
Dec 202529.2%33.2%7.7%9.6%3.9%4.5%3.7%3.7%2.9%1.4%
Jan 202631.4%24%9.7%10.4%5.6%4.7%5.2%4.3%3.1%1.7%
Feb 202630.3%25.6%9.6%11%5.5%4.1%5.2%3.8%3.2%1.7%
Mar 202627.7%27.1%10.6%10.6%6%4.1%5.6%3.4%3%1.9%
Apr 202628.1%26.9%11.4%10.8%5.9%4.4%4.6%3.6%2.8%1.5%
May 202625.7%25.8%10.4%12.5%6.1%7.2%4.9%3.3%2.9%1.2%
Jun 202625.4%25.8%12.9%12.9%5.4%6.8%3.5%3.2%3%1.2%
Jul 202628.3%24.6%12%11%5.7%7.2%4.1%2.9%3%1.1%
Aug 202630%27.3%10.5%9.8%5.1%5.1%4.5%3.3%3.2%1.3%
Sep 2026——————————

  1. 1.Kérastase

    30%

    held 1st · 21.4K estimated branded searches · -2.8% vs prior month · +1.7 points

  2. 2.ghd

    27.3%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +2.6 points

  3. 3.Redken

    10.5%

    held 3rd · 7.5K estimated branded searches · -19.9% vs prior month · -1.5 points

  4. 4.Olaplex

    9.8%

    held 4th · 7K estimated branded searches · -18.6% vs prior month · -1.2 points

  5. 5.Pureology

    5.1%

    moved from 6th to 5th · 3.6K estimated branded searches · -17.7% vs prior month · -0.6 points

  6. 6.Moroccanoil

    5.1%

    moved from 5th to 6th · 3.6K estimated branded searches · -35.7% vs prior month · -2.2 points

  7. 7.Ethique

    4.5%

    held 7th · 3.2K estimated branded searches · +0.31% vs prior month · +0.4 points

  8. 8.K18

    3.3%

    moved from 9th to 8th · 2.4K estimated branded searches · +2.6% vs prior month · +0.3 points

  9. 9.Kevin.Murphy

    3.2%

    moved from 8th to 9th · 2.3K estimated branded searches · -1.3% vs prior month · +0.2 points

  10. 10.Monday Haircare

    1.3%

    held 10th · 910 estimated branded searches · +9.6% vs prior month · +0.2 points

Compare search popularity between Olaplex and its closest rivals

How has branded search demand for Olaplex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Olaplex in New Zealand rose from 5.6K to 7K.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 9.1% to 9.8%.
  • Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 12.9% in June 2026 and was lowest at 7.6% in November 2025.
  • Across the 11 months ending August 2026, Olaplex fell from 3rd to 4th among professional haircare and styling brands in New Zealand.

How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.

  2. In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.

  3. In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.

  4. In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.

  5. In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.

  6. In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

How is Olaplex measured?

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • olaplex
  • olaplex 3 hair perfector
  • olaplex bonding oil
  • olaplex conditioner
  • olaplex hair
  • olaplex hair oil
  • olaplex hair treatment
  • olaplex n 7 bonding oil
  • olaplex n3 hair perfector
  • olaplex no 3 hair perfector
  • olaplex no 6 bond smoother
  • olaplex no 7 bonding oil
  • olaplex no 9 bond protector nourishing hair serum
  • olaplex number 3 hair perfector
  • olaplex nz
  • olaplex oil
  • olaplex shampoo
  • olaplex treatment

Do you work for Olaplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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