Brandwave

ELEVEN Australia vs Olaplex:Which is more popular?

In September 2026, Olaplex had more branded searches than ELEVEN Australia among shampoo and haircare brands in New Zealand. Olaplex had about 4,720 branded searches, while ELEVEN Australia had 70. Olaplex made up 10.1% of all shampoo and haircare brand searches we track, and ELEVEN Australia accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, ELEVEN Australia and Olaplex each appeared in two of the five answers. ELEVEN Australia was mentioned before Olaplex in two out of three answers that named either.

Among shampoo and haircare brands in New Zealand in September 2026

Who do people search for more?

Olaplex, about 67 searches for every 1 for ELEVEN Australia

Olaplex 4.7K searchesELEVEN Australia 70 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

ELEVEN Australia in 2 of 5Olaplex in 2 of 5

Who does AI recommend more?

ELEVEN Australia, named ahead of Olaplex in 2 of 3 answers

ELEVEN Australia first in 2Olaplex first in 1

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Top shampoo and haircare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ELEVEN Australia and Olaplex were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ELEVEN Australia was listed before Olaplex in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redken1st
  2. ecostore2nd
  3. Ethique3rd
  4. L'Oréal Paris Elvive4th
  5. Kérastase5th
  6. ELEVEN Australia6th
  7. Nak Hair7th
  8. Pantene8th
  9. Olaplex9th
  10. Head & Shoulders10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about shampoo and haircare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ELEVEN Australia or Olaplex more popular in search?

This chart shows how often people search Google for ELEVEN Australia and Olaplex by name. Each line represents a brand's share of searches for all 13 shampoo and haircare brands we track, month by month, from searches in New Zealand.

ELEVEN Australia and Olaplex among shampoo and haircare brands in New Zealand, by month

Share of searches by month for Olaplex, ELEVEN Australia. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseGarnierOlaplexRedkenPanteneL'Oréal Paris ElviveOGXTRESemméecostoreHead & ShouldersEthiqueNak HairELEVEN Australia
Oct 202526.4%12.1%10.8%9.6%7.6%8.1%4.5%5.4%6.4%2.9%4.5%1.6%0.25%
Nov 202530.5%11.1%9.7%9.8%6.6%7.9%4.8%4.7%6.8%2.3%3.8%1.7%0.22%
Dec 202532%11.5%11.7%9.3%6.9%7%5.1%4.6%5.6%2%2.5%1.5%0.17%
Jan 202628%11.6%9.5%9.1%9.2%8.2%5.4%5.2%5.7%2.3%3.2%2.1%0.22%
Feb 202628.8%12.3%10.2%8.4%7.8%9.4%4.6%4.8%6%2.5%3.4%1.5%0.18%
Mar 202627.6%12.9%9.8%10.1%7.9%8.1%5.2%4.9%5.5%2.7%3.9%1.2%0.22%
Apr 202629.9%11.4%9.6%10%8.4%8.6%5.7%4.5%5.6%2.4%2.4%1.4%0.22%
May 202628.4%12.9%9.6%9.4%7.6%8.5%5.2%5.1%5.7%2.7%3.2%1.5%0.17%
Jun 202628.3%12.9%9.7%10%6.8%9.3%5.4%5.6%5.4%2.7%2.4%1.4%0.21%
Jul 202630.8%13%8.4%9.1%7.8%8.7%5.2%4.8%4.5%3%2.8%1.6%0.15%
Aug 202629.2%12.5%8.3%8.5%9%8.7%6.6%5.1%4.9%2.9%2.7%1.5%0.14%
Sep 202626.1%13.9%10.1%9.4%9%8.7%6.1%5%4.6%3.6%2.1%1.3%0.15%

How has the ELEVEN Australia and Olaplex comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand shampoo and haircare brands in September 2026?

2 changes

  1. In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches.

  2. Estimated monthly branded searches for ELEVEN Australia in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using ELEVEN Australia’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ELEVEN Australia

1 branded search term

  • eleven australia

Olaplex

9 branded search terms

  • olaplex
  • olaplex bonding oil
  • olaplex conditioner
  • olaplex hair
  • olaplex hair oil
  • olaplex hair treatment
  • olaplex oil
  • olaplex shampoo
  • olaplex treatment

How the Brand Demand Index is measured

Other head-to-heads among shampoo and haircare brands

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