Shampoo and haircare brands in New Zealand:Which brands are most popular in search?
In August 2026, Garnier was the most searched among shampoo and haircare brands in New Zealand, with an estimated 9.7K branded searches and 31.2% estimated Share of Search within this set.
Garnier31.2%
L'Oréal Paris Elvive16.6%
Pantene16.1%
Head & Shoulders15.9%OGX10.9%
TRESemmé9.3%
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Share of SearchLeaderboard
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX, TRESemmé. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.2% | 9.7K | -1.3% | -2.2 points | |
| 2, held 2nd | 16.6% | 5.1K | -5.4% | -1.9 points | |
| 3, moved from 4th to 3rd | 16.1% | 5K | +18.8% | +1.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.9% | 4.9K | +9.6% | +0.6 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 10.9% | 3.4K | +28.7% | +2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.3% | 2.9K | +3.2% | -0.2 pointsmoved from 5th to 6th |
1.
Garnier31.2%
held 1st · 9.7K estimated branded searches · -1.3% vs prior month · -2.2 points
16.6%
held 2nd · 5.1K estimated branded searches · -5.4% vs prior month · -1.9 points
3.
Pantene16.1%
moved from 4th to 3rd · 5K estimated branded searches · +18.8% vs prior month · +1.8 points
15.9%
moved from 3rd to 4th · 4.9K estimated branded searches · +9.6% vs prior month · +0.6 points
5.
10.9%
moved from 6th to 5th · 3.4K estimated branded searches · +28.7% vs prior month · +2 points
6.
TRESemmé9.3%
moved from 5th to 6th · 2.9K estimated branded searches · +3.2% vs prior month · -0.2 points
Compare search popularity between leading brands
- Garnier vs L'Oréal Paris Elvive: compare search popularity
- Garnier vs Pantene: compare search popularity
- Garnier vs Head & Shoulders: compare search popularity
- L'Oréal Paris Elvive vs Pantene: compare search popularity
- L'Oréal Paris Elvive vs Head & Shoulders: compare search popularity
- Pantene vs Head & Shoulders: compare search popularity
- Compare any of these brands
Which brand is most popular in search among shampoo and haircare brands in New Zealand?
6 brands
In August 2026, Garnier was the most searched among shampoo and haircare brands in New Zealand, with an estimated 9.7K branded searches and 31.2% estimated Share of Search within this set. L'Oréal Paris Elvive is in 2nd place, 14.6 percentage points behind at 16.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Garnier | 33.2% → 31.2% | 35.1%May 2026 | 31.2%Jan 2026 | 1st |
| L'Oréal Paris Elvive | 15.4% → 16.6% | 20%Jun 2026 | 14.6%Dec 2025 | 3rd → 2nd |
| Pantene | 15.3% → 16.1% | 19.5%Jan 2026 | 12.3%Jun 2026 | 4th → 3rd |
| Head & Shoulders | 16% → 15.9% | 16%Oct 2025 | 12.9%Feb 2026 | 2nd → 4th |
| OGX | 8.9% → 10.9% | 11.3%Dec 2025 | 8.9%Oct 2025 | 6th → 5th |
| TRESemmé | 11.2% → 9.3% | 11.2%Oct 2025 | 9.3%Aug 2026 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 33.2% to 31.2%.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 15.4% to 16.6%.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 15.3% to 16.1%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 8.9% to 10.9%.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 11.2% to 9.3%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 35.1% in May 2026 and was lowest at 31.2% in January 2026.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 20% in June 2026 and was lowest at 14.6% in December 2025.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 19.5% in January 2026 and was lowest at 12.3% in June 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 16% in October 2025 and was lowest at 12.9% in February 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.9% in October 2025.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive rose from 3rd to 2nd among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, Pantene rose from 4th to 3rd among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, Head & Shoulders fell from 2nd to 4th among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, OGX rose from 6th to 5th among shampoo and haircare brands in New Zealand.
- Across the 11 months ending August 2026, TRESemmé fell from 5th to 6th among shampoo and haircare brands in New Zealand.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
6 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.
In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.
Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.
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