L'Oréal Paris Elvive vs Redken:Which is more popular?
In September 2026, Redken had more branded searches than L'Oréal Paris Elvive among shampoo and haircare brands in New Zealand. Redken had about 4,400 branded searches, while L'Oréal Paris Elvive had 4,070. Redken made up 9.4% of all shampoo and haircare brand searches we track, and L'Oréal Paris Elvive accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Redken appeared in all five answers and L'Oréal Paris Elvive in three. Redken was mentioned before L'Oréal Paris Elvive in four out of five answers.
Who do people search for more?
Redken, about 8% more searches than L'Oréal Paris Elvive
Who does AI mention more?
Redken, mentioned in every answer we collected
Who does AI recommend more?
Redken, named ahead of L'Oréal Paris Elvive in 4 of 5 answers
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken appeared in all five answers. L'Oréal Paris Elvive was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was listed before L'Oréal Paris Elvive in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Redken1st
ecostore2nd
Ethique3rd
L'Oréal Paris Elvive4th
Kérastase5th- ELEVEN Australia6th
- Nak Hair7th
Pantene8th
Olaplex9th
Head & Shoulders10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo or haircare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and haircare brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo or haircare brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“shampoo brands nz”
Searched Google, AI Overview
“shampoo for dry hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is L'Oréal Paris Elvive or Redken more popular in search?
This chart shows how often people search Google for L'Oréal Paris Elvive and Redken by name. Each line represents a brand's share of searches for all 13 shampoo and haircare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Redken, L'Oréal Paris Elvive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Garnier | Olaplex | Redken | Pantene | L'Oréal Paris Elvive | OGX | TRESemmé | ecostore | Head & Shoulders | Ethique | Nak Hair | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 12.1% | 10.8% | 9.6% | 7.6% | 8.1% | 4.5% | 5.4% | 6.4% | 2.9% | 4.5% | 1.6% | 0.25% |
| Nov 2025 | 30.5% | 11.1% | 9.7% | 9.8% | 6.6% | 7.9% | 4.8% | 4.7% | 6.8% | 2.3% | 3.8% | 1.7% | 0.22% |
| Dec 2025 | 32% | 11.5% | 11.7% | 9.3% | 6.9% | 7% | 5.1% | 4.6% | 5.6% | 2% | 2.5% | 1.5% | 0.17% |
| Jan 2026 | 28% | 11.6% | 9.5% | 9.1% | 9.2% | 8.2% | 5.4% | 5.2% | 5.7% | 2.3% | 3.2% | 2.1% | 0.22% |
| Feb 2026 | 28.8% | 12.3% | 10.2% | 8.4% | 7.8% | 9.4% | 4.6% | 4.8% | 6% | 2.5% | 3.4% | 1.5% | 0.18% |
| Mar 2026 | 27.6% | 12.9% | 9.8% | 10.1% | 7.9% | 8.1% | 5.2% | 4.9% | 5.5% | 2.7% | 3.9% | 1.2% | 0.22% |
| Apr 2026 | 29.9% | 11.4% | 9.6% | 10% | 8.4% | 8.6% | 5.7% | 4.5% | 5.6% | 2.4% | 2.4% | 1.4% | 0.22% |
| May 2026 | 28.4% | 12.9% | 9.6% | 9.4% | 7.6% | 8.5% | 5.2% | 5.1% | 5.7% | 2.7% | 3.2% | 1.5% | 0.17% |
| Jun 2026 | 28.3% | 12.9% | 9.7% | 10% | 6.8% | 9.3% | 5.4% | 5.6% | 5.4% | 2.7% | 2.4% | 1.4% | 0.21% |
| Jul 2026 | 30.8% | 13% | 8.4% | 9.1% | 7.8% | 8.7% | 5.2% | 4.8% | 4.5% | 3% | 2.8% | 1.6% | 0.15% |
| Aug 2026 | 29.2% | 12.5% | 8.3% | 8.5% | 9% | 8.7% | 6.6% | 5.1% | 4.9% | 2.9% | 2.7% | 1.5% | 0.14% |
| Sep 2026 | 26.1% | 13.9% | 10.1% | 9.4% | 9% | 8.7% | 6.1% | 5% | 4.6% | 3.6% | 2.1% | 1.3% | 0.15% |
How has the L'Oréal Paris Elvive and Redken comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: L'Oréal Paris Elvive took it in February 2026, Redken took it in March 2026, L'Oréal Paris Elvive took it in August 2026, Redken took it in September 2026.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and haircare brands in New Zealand moved from 8.1% to 8.7%, and its estimated monthly branded searches moved from 2.9K to 4.1K.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and haircare brands in New Zealand moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 3.4K to 4.4K.
How did search popularity change for New Zealand shampoo and haircare brands in September 2026?
3 changes
In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches.
In September 2026, Redken overtook Pantene and L'Oréal Paris Elvive to rank 4th among shampoo and haircare brands in New Zealand, with 9.4% of the searches.
Estimated monthly branded searches for L'Oréal Paris Elvive in New Zealand rose 40.3% over 12 measured months, from 2.9K to 4.1K in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using L'Oréal Paris Elvive’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris Elvive
12 branded search terms
- elvive
- elvive dream lengths
- elvive hair oil
- elvive hyaluron plump
- elvive shampoo
- l oreal elvive
- l oreal elvive oil
- l oreal paris elvive
- loreal elvive
- loreal elvive bond repair
- loreal elvive shampoo
- loreal paris elvive
Redken
7 branded search terms
- redken
- redken conditioner
- redken dismiss shampoo
- redken extreme shampoo
- redken hair
- redken hair products
- redken shampoo
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