How popular isTRESemmé?
In September 2026, people searched for TRESemmé by name about 2,360 times in New Zealand, a 22.3% increase from the previous year. These searches made up 5% of all New Zealand shampoo and haircare brand searches, placing TRESemmé eighth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about shampoo and haircare brands, TRESemmé did not appear in any of the answers.
TRESemmé is the eighth most searched of 13 competitors and not listed in any AI answer.
KérastaseShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
GarnierShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OlaplexShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
RedkenShare of searches 9.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TRESemméShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TRESemmé did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TRESemmé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo or haircare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and haircare brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo or haircare brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“shampoo brands nz”
Searched Google, AI Overview
“shampoo for dry hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shampoo and haircare brands compete with TRESemmé?
Share of searches by month for Kérastase, Garnier, Olaplex, Redken, Pantene, L'Oréal Paris Elvive, OGX, TRESemmé, ecostore, Head & Shoulders, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Garnier | Olaplex | Redken | Pantene | L'Oréal Paris Elvive | OGX | TRESemmé | ecostore | Head & Shoulders | Ethique | Nak Hair | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 12.1% | 10.8% | 9.6% | 7.6% | 8.1% | 4.5% | 5.4% | 6.4% | 2.9% | 4.5% | 1.6% | 0.25% |
| Nov 2025 | 30.5% | 11.1% | 9.7% | 9.8% | 6.6% | 7.9% | 4.8% | 4.7% | 6.8% | 2.3% | 3.8% | 1.7% | 0.22% |
| Dec 2025 | 32% | 11.5% | 11.7% | 9.3% | 6.9% | 7% | 5.1% | 4.6% | 5.6% | 2% | 2.5% | 1.5% | 0.17% |
| Jan 2026 | 28% | 11.6% | 9.5% | 9.1% | 9.2% | 8.2% | 5.4% | 5.2% | 5.7% | 2.3% | 3.2% | 2.1% | 0.22% |
| Feb 2026 | 28.8% | 12.3% | 10.2% | 8.4% | 7.8% | 9.4% | 4.6% | 4.8% | 6% | 2.5% | 3.4% | 1.5% | 0.18% |
| Mar 2026 | 27.6% | 12.9% | 9.8% | 10.1% | 7.9% | 8.1% | 5.2% | 4.9% | 5.5% | 2.7% | 3.9% | 1.2% | 0.22% |
| Apr 2026 | 29.9% | 11.4% | 9.6% | 10% | 8.4% | 8.6% | 5.7% | 4.5% | 5.6% | 2.4% | 2.4% | 1.4% | 0.22% |
| May 2026 | 28.4% | 12.9% | 9.6% | 9.4% | 7.6% | 8.5% | 5.2% | 5.1% | 5.7% | 2.7% | 3.2% | 1.5% | 0.17% |
| Jun 2026 | 28.3% | 12.9% | 9.7% | 10% | 6.8% | 9.3% | 5.4% | 5.6% | 5.4% | 2.7% | 2.4% | 1.4% | 0.21% |
| Jul 2026 | 30.8% | 13% | 8.4% | 9.1% | 7.8% | 8.7% | 5.2% | 4.8% | 4.5% | 3% | 2.8% | 1.6% | 0.15% |
| Aug 2026 | 29.2% | 12.5% | 8.3% | 8.5% | 9% | 8.7% | 6.6% | 5.1% | 4.9% | 2.9% | 2.7% | 1.5% | 0.14% |
| Sep 2026 | 26.1% | 13.9% | 10.1% | 9.4% | 9% | 8.7% | 6.1% | 5% | 4.6% | 3.6% | 2.1% | 1.3% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.1% | 12.3K | -13.7% | -3.1 points | |
| 2, held 2nd | 13.9% | 6.5K | +7.4% | +1.4 points | |
| 3, moved from 6th to 3rd | 10.1% | 4.7K | +17.7% | +1.8 pointsmoved from 6th to 3rd | |
| 4, moved from 5th to 4th | 9.4% | 4.4K | +6.5% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 9% | 4.2K | -3.4% | 0 pointsmoved from 3rd to 5th | |
| 6, moved from 4th to 6th | 8.7% | 4.1K | -4% | -0.1 pointsmoved from 4th to 6th | |
| 7, held 7th | 6.1% | 2.9K | -10.8% | -0.5 points | |
| 8, held 8th | 5% | 2.4K | -4.5% | -0.1 points | |
| 9, held 9th | 4.6% | 2.1K | -9.7% | -0.3 points | |
| 10, held 10th | 3.6% | 1.7K | +23% | +0.8 points | |
| 11, held 11th | 2.1% | 1K | -23.1% | -0.5 points | |
| 12, held 12th | 1.3% | 590 | -18.1% | -0.2 points | |
| 13, held 13th | 0.15% | 70 | 0% | 0 points |
26.1%
Held 1st. 12.3K estimated branded searches, -13.7% vs prior month. Share -3.1 points.
2.
Garnier13.9%
Held 2nd. 6.5K estimated branded searches, +7.4% vs prior month. Share +1.4 points.
3.
Olaplex10.1%
Moved from 6th to 3rd. 4.7K estimated branded searches, +17.7% vs prior month. Share +1.8 points.
4.
Redken9.4%
Moved from 5th to 4th. 4.4K estimated branded searches, +6.5% vs prior month. Share +0.9 points.
5.
Pantene9%
Moved from 3rd to 5th. 4.2K estimated branded searches, -3.4% vs prior month. Share 0 points.
8.7%
Moved from 4th to 6th. 4.1K estimated branded searches, -4% vs prior month. Share -0.1 points.
7.
OGX6.1%
Held 7th. 2.9K estimated branded searches, -10.8% vs prior month. Share -0.5 points.
8.
TRESemmé5%
Held 8th. 2.4K estimated branded searches, -4.5% vs prior month. Share -0.1 points.
9.
ecostore4.6%
Held 9th. 2.1K estimated branded searches, -9.7% vs prior month. Share -0.3 points.
3.6%
Held 10th. 1.7K estimated branded searches, +23% vs prior month. Share +0.8 points.
11.
Ethique2.1%
Held 11th. 1K estimated branded searches, -23.1% vs prior month. Share -0.5 points.
12.Nak Hair
1.3%
Held 12th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.
0.15%
Held 13th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between TRESemmé and its closest rivals
Every comparison with TRESemmé
12 comparisons
How has branded search demand for TRESemmé changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TRESemmé in New Zealand rose from 1.9K to 2.4K.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo and haircare brands in New Zealand peaked at 5.6% in June 2026 and was lowest at 4.5% in April 2026.
How did search popularity change for New Zealand shampoo and haircare brands in September 2026?
6 changes
In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches.
In September 2026, Redken overtook Pantene and L'Oréal Paris Elvive to rank 4th among shampoo and haircare brands in New Zealand, with 9.4% of the searches.
In September 2026, Garnier gained share of searches among shampoo and haircare brands in New Zealand, from 12.5% to 13.9%.
In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%.
In September 2026, Kérastase lost share of searches among shampoo and haircare brands in New Zealand, from 29.2% to 26.1%.
In September 2026, Ethique lost share of searches among shampoo and haircare brands in New Zealand, from 2.7% to 2.1%.
How are TRESemmé’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using TRESemmé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tresemme
- tresemme conditioner
- tresemme extra hold
- tresemme hair
- tresemme heat tamer
- tresemme keratin smooth
- tresemme mousse
- tresemme shampoo
Who owns TRESemmé?
TRESemmé is owned by 
Unilever. Brandwave also tracks 
Liquid I.V., 
Ben & Jerry's, 
Continental, 
Dove, Impulse, 
Lipton, 
Lux, 
Lynx, 
Magnum, 
Omo, 
Persil, 
Rexona, Sunlight, 
Surf, 
Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.
Do you work for TRESemmé? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is TRESemmé your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.