Head & Shoulders vs TRESemmé:Which is more popular by branded search in New Zealand?
In August 2026, Head & Shoulders had more branded searches than TRESemmé among shampoo and haircare brands in New Zealand. Head & Shoulders was estimated to have 4.9K branded searches compared to TRESemmé’s 2.9K, and held a 15.9% Share of Search versus TRESemmé’s 9.3%.
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Which is more popular in search, Head & Shoulders or TRESemmé?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Head & Shoulders, TRESemmé. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Head & Shoulders and TRESemmé comparison changed over the last 12 months?
3 findings
- Head & Shoulders was ahead of TRESemmé in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 3.2K to 4.9K.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 11.2% to 9.3%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
4 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Head & Shoulders’ and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
18 branded search terms
- head & shoulders
- head & shoulders 2 in 1
- head & shoulders anti dandruff
- head & shoulders clinical strength
- head & shoulders conditioner
- head & shoulders itchy scalp care
- head & shoulders shampoo
- head and shoulders
- head and shoulders almond
- head and shoulders classic clean
- head and shoulders eucalyptus
- head and shoulders men
- head and shoulders pro
- head shoulders
- head shoulders conditioner
- head shoulders hair
- head shoulders shampoo
- headshoulders
TRESemmé
17 branded search terms
- tresemme
- tresemme cleanse & replenish shampoo
- tresemme com
- tresemme conditioner
- tresemme extra hold
- tresemme hair
- tresemme heat protectant
- tresemme heat tamer
- tresemme keratin smooth
- tresemme keratin smooth shampoo
- tresemme moisture rich conditioner
- tresemme moisture rich shampoo
- tresemme mousse
- tresemme near me
- tresemme nz
- tresemme shampoo
- tresemme shampoo and conditioner
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