Brandwave

How popular isTRESemmé in search?

In August 2026, there were an estimated 2.9K branded searches for TRESemmé in New Zealand which is up 28.4% over the last 11 months. TRESemmé holds 9.3% estimated Share of Search among New Zealand shampoo and haircare brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Garnier31.2%
  2. L'Oréal Paris Elvive16.6%
  3. Pantene16.1%
  4. Head & Shoulders15.9%
  5. OGX10.9%
  6. TRESemmé9.3%
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Which shampoo and haircare brands compete with TRESemmé?

TRESemmé against shampoo and haircare brands in New Zealand, by month

Share of Search by month for Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX, TRESemmé. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

  1. 1.Garnier

    31.2%

    held 1st · 9.7K estimated branded searches · -1.3% vs prior month · -2.2 points

  2. 2.L'Oréal Paris Elvive

    16.6%

    held 2nd · 5.1K estimated branded searches · -5.4% vs prior month · -1.9 points

  3. 3.Pantene

    16.1%

    moved from 4th to 3rd · 5K estimated branded searches · +18.8% vs prior month · +1.8 points

  4. 4.Head & Shoulders

    15.9%

    moved from 3rd to 4th · 4.9K estimated branded searches · +9.6% vs prior month · +0.6 points

  5. 5.OGX

    10.9%

    moved from 6th to 5th · 3.4K estimated branded searches · +28.7% vs prior month · +2 points

  6. 6.TRESemmé

    9.3%

    moved from 5th to 6th · 2.9K estimated branded searches · +3.2% vs prior month · -0.2 points

Compare search popularity between TRESemmé and its closest rivals

How has branded search demand for TRESemmé changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TRESemmé in New Zealand rose from 2.3K to 2.9K.
  • Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among shampoo and haircare brands in New Zealand decreased from 11.2% to 9.3%.
  • Across the 11 months ending August 2026, TRESemmé fell from 5th to 6th among shampoo and haircare brands in New Zealand.

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.

  2. In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.

  3. In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.

  4. In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.

  5. In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.

  6. Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

How is TRESemmé measured?

Brandwave collects information about searches that people make online using TRESemmé’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • tresemme
  • tresemme cleanse & replenish shampoo
  • tresemme com
  • tresemme conditioner
  • tresemme extra hold
  • tresemme hair
  • tresemme heat protectant
  • tresemme heat tamer
  • tresemme keratin smooth
  • tresemme keratin smooth shampoo
  • tresemme moisture rich conditioner
  • tresemme moisture rich shampoo
  • tresemme mousse
  • tresemme near me
  • tresemme nz
  • tresemme shampoo
  • tresemme shampoo and conditioner

How the Brand Demand Index is measured

Who owns TRESemmé?

TRESemmé is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight and Vaseline, owned by the same company, in New Zealand.

Do you work for TRESemmé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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