Brandwave

Pantene vs TRESemmé:Which is more popular by branded search in New Zealand?

In August 2026, Pantene had more branded searches than TRESemmé among shampoo and haircare brands in New Zealand. Pantene was estimated to have 5K branded searches compared to TRESemmé’s 2.9K, and held a 16.1% Share of Search versus TRESemmé’s 9.3%.

Share of Search among shampoo and haircare brands in New Zealand in August 2026Which is more popular in search, Pantene or TRESemmé?
Pantene16.1%5K searches
vs
TRESemmé9.3%2.9K searches
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Which is more popular in search, Pantene or TRESemmé?

Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pantene and TRESemmé among shampoo and haircare brands in New Zealand, by month

Share of Search by month for Pantene, TRESemmé. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

How has the Pantene and TRESemmé comparison changed over the last 12 months?

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.

  2. In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.

  3. Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pantene’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pantene

16 branded search terms

  • hair oil pantene
  • pantene
  • pantene clarifying shampoo
  • pantene com
  • pantene conditioner
  • pantene hair
  • pantene miracle
  • pantene miracle rescue
  • pantene near me
  • pantene nz
  • pantene pro v sheer volume
  • pantene shampoo
  • pantene shampoo and conditioner
  • pantene volume
  • pantene volume & body shampoo
  • pantene volume shampoo

TRESemmé

17 branded search terms

  • tresemme
  • tresemme cleanse & replenish shampoo
  • tresemme com
  • tresemme conditioner
  • tresemme extra hold
  • tresemme hair
  • tresemme heat protectant
  • tresemme heat tamer
  • tresemme keratin smooth
  • tresemme keratin smooth shampoo
  • tresemme moisture rich conditioner
  • tresemme moisture rich shampoo
  • tresemme mousse
  • tresemme near me
  • tresemme nz
  • tresemme shampoo
  • tresemme shampoo and conditioner

How the Brand Demand Index is measured

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