Kérastase vs Pantene:Which is more popular?
In September 2026, Kérastase had more branded searches than Pantene among shampoo and haircare brands in New Zealand. Kérastase had about 12,300 branded searches, while Pantene had 4,230. Kérastase made up 26.1% of all shampoo and haircare brand searches we track, and Pantene accounted for 9%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Kérastase and Pantene each appeared in two of the five answers. Kérastase and Pantene were each mentioned first in two of the four answers that named either.
Who do people search for more?
Kérastase, about 3 searches for every 1 for Pantene
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top shampoo and haircare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pantene was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kérastase and Pantene were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Redken1st
ecostore2nd
Ethique3rd
L'Oréal Paris Elvive4th- Kérastase5th
- ELEVEN Australia6th
- Nak Hair7th
Pantene8th
Olaplex9th
Head & Shoulders10th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OGX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about shampoo and haircare brands
5 answers
Asked ChatGPT
“Which shampoo or haircare brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and haircare brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo or haircare brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“shampoo brands nz”
Searched Google, AI Overview
“shampoo for dry hair”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kérastase or Pantene more popular in search?
This chart shows how often people search Google for Kérastase and Pantene by name. Each line represents a brand's share of searches for all 13 shampoo and haircare brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kérastase, Pantene. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kérastase | Garnier | Olaplex | Redken | Pantene | L'Oréal Paris Elvive | OGX | TRESemmé | ecostore | Head & Shoulders | Ethique | Nak Hair | ELEVEN Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 12.1% | 10.8% | 9.6% | 7.6% | 8.1% | 4.5% | 5.4% | 6.4% | 2.9% | 4.5% | 1.6% | 0.25% |
| Nov 2025 | 30.5% | 11.1% | 9.7% | 9.8% | 6.6% | 7.9% | 4.8% | 4.7% | 6.8% | 2.3% | 3.8% | 1.7% | 0.22% |
| Dec 2025 | 32% | 11.5% | 11.7% | 9.3% | 6.9% | 7% | 5.1% | 4.6% | 5.6% | 2% | 2.5% | 1.5% | 0.17% |
| Jan 2026 | 28% | 11.6% | 9.5% | 9.1% | 9.2% | 8.2% | 5.4% | 5.2% | 5.7% | 2.3% | 3.2% | 2.1% | 0.22% |
| Feb 2026 | 28.8% | 12.3% | 10.2% | 8.4% | 7.8% | 9.4% | 4.6% | 4.8% | 6% | 2.5% | 3.4% | 1.5% | 0.18% |
| Mar 2026 | 27.6% | 12.9% | 9.8% | 10.1% | 7.9% | 8.1% | 5.2% | 4.9% | 5.5% | 2.7% | 3.9% | 1.2% | 0.22% |
| Apr 2026 | 29.9% | 11.4% | 9.6% | 10% | 8.4% | 8.6% | 5.7% | 4.5% | 5.6% | 2.4% | 2.4% | 1.4% | 0.22% |
| May 2026 | 28.4% | 12.9% | 9.6% | 9.4% | 7.6% | 8.5% | 5.2% | 5.1% | 5.7% | 2.7% | 3.2% | 1.5% | 0.17% |
| Jun 2026 | 28.3% | 12.9% | 9.7% | 10% | 6.8% | 9.3% | 5.4% | 5.6% | 5.4% | 2.7% | 2.4% | 1.4% | 0.21% |
| Jul 2026 | 30.8% | 13% | 8.4% | 9.1% | 7.8% | 8.7% | 5.2% | 4.8% | 4.5% | 3% | 2.8% | 1.6% | 0.15% |
| Aug 2026 | 29.2% | 12.5% | 8.3% | 8.5% | 9% | 8.7% | 6.6% | 5.1% | 4.9% | 2.9% | 2.7% | 1.5% | 0.14% |
| Sep 2026 | 26.1% | 13.9% | 10.1% | 9.4% | 9% | 8.7% | 6.1% | 5% | 4.6% | 3.6% | 2.1% | 1.3% | 0.15% |
How has the Kérastase and Pantene comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Pantene in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo and haircare brands in New Zealand moved from 26.4% to 26.1%, and its estimated monthly branded searches moved from 9.5K to 12.3K.
- Across the 12 months ending September 2026, Pantene’s share of searches among shampoo and haircare brands in New Zealand moved from 7.6% to 9%, and its estimated monthly branded searches moved from 2.7K to 4.2K.
How did search popularity change for New Zealand shampoo and haircare brands in September 2026?
4 changes
In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches.
In September 2026, Redken overtook Pantene and L'Oréal Paris Elvive to rank 4th among shampoo and haircare brands in New Zealand, with 9.4% of the searches.
In September 2026, Kérastase lost share of searches among shampoo and haircare brands in New Zealand, from 29.2% to 26.1%.
Estimated monthly branded searches for Pantene in New Zealand rose 55.5% over 12 measured months, from 2.7K to 4.2K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Kérastase’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kérastase
12 branded search terms
- kerastase
- kerastase conditioner
- kerastase elixir ultime
- kerastase genesis serum
- kerastase genesis shampoo
- kerastase hair
- kerastase hair mask
- kerastase hair oil
- kerastase hair serum
- kerastase oil
- kerastase serum
- kerastase shampoo
Pantene
10 branded search terms
- hair oil pantene
- pantene
- pantene clarifying shampoo
- pantene conditioner
- pantene hair
- pantene miracle
- pantene miracle rescue
- pantene shampoo
- pantene volume
- pantene volume shampoo
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