Brandwave

How popular isKérastase in search?

In August 2026, there were an estimated 21.4K branded searches for Kérastase in New Zealand which is up 33.8% over the last 11 months. Kérastase holds 30% estimated Share of Search among New Zealand professional haircare and styling brands and is ranked 1st of 10 competitors for search popularity.

Share of Search, August 2026
  1. Kérastase30%
  2. ghd27.3%
  3. Redken10.5%
  4. Olaplex9.8%
  5. Pureology5.1%
  6. Moroccanoil5.1%
  7. Ethique4.5%
  8. K183.3%
  9. Kevin.Murphy3.2%
  10. Monday Haircare1.3%
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Which professional haircare and styling brands compete with Kérastase?

Kérastase against professional haircare and styling brands in New Zealand, by month

Share of Search by month for Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseghdRedkenOlaplexPureologyMoroccanoilEthiqueK18Kevin.MurphyMonday Haircare
Oct 202525.9%32.2%8.7%9.1%4.9%4.6%5.3%3.8%3.5%2%
Nov 202526.7%38%7.8%7.6%3.9%3.9%4.6%3.8%2.9%0.94%
Dec 202529.2%33.2%7.7%9.6%3.9%4.5%3.7%3.7%2.9%1.4%
Jan 202631.4%24%9.7%10.4%5.6%4.7%5.2%4.3%3.1%1.7%
Feb 202630.3%25.6%9.6%11%5.5%4.1%5.2%3.8%3.2%1.7%
Mar 202627.7%27.1%10.6%10.6%6%4.1%5.6%3.4%3%1.9%
Apr 202628.1%26.9%11.4%10.8%5.9%4.4%4.6%3.6%2.8%1.5%
May 202625.7%25.8%10.4%12.5%6.1%7.2%4.9%3.3%2.9%1.2%
Jun 202625.4%25.8%12.9%12.9%5.4%6.8%3.5%3.2%3%1.2%
Jul 202628.3%24.6%12%11%5.7%7.2%4.1%2.9%3%1.1%
Aug 202630%27.3%10.5%9.8%5.1%5.1%4.5%3.3%3.2%1.3%
Sep 2026——————————

  1. 1.Kérastase

    30%

    held 1st · 21.4K estimated branded searches · -2.8% vs prior month · +1.7 points

  2. 2.ghd

    27.3%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +2.6 points

  3. 3.Redken

    10.5%

    held 3rd · 7.5K estimated branded searches · -19.9% vs prior month · -1.5 points

  4. 4.Olaplex

    9.8%

    held 4th · 7K estimated branded searches · -18.6% vs prior month · -1.2 points

  5. 5.Pureology

    5.1%

    moved from 6th to 5th · 3.6K estimated branded searches · -17.7% vs prior month · -0.6 points

  6. 6.Moroccanoil

    5.1%

    moved from 5th to 6th · 3.6K estimated branded searches · -35.7% vs prior month · -2.2 points

  7. 7.Ethique

    4.5%

    held 7th · 3.2K estimated branded searches · +0.31% vs prior month · +0.4 points

  8. 8.K18

    3.3%

    moved from 9th to 8th · 2.4K estimated branded searches · +2.6% vs prior month · +0.3 points

  9. 9.Kevin.Murphy

    3.2%

    moved from 8th to 9th · 2.3K estimated branded searches · -1.3% vs prior month · +0.2 points

  10. 10.Monday Haircare

    1.3%

    held 10th · 910 estimated branded searches · +9.6% vs prior month · +0.2 points

Compare search popularity between Kérastase and its closest rivals

How has branded search demand for Kérastase changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kérastase in New Zealand rose from 16K to 21.4K.
  • Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand increased from 25.9% to 30%.
  • Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 31.4% in January 2026 and was lowest at 25.4% in June 2026.
  • Across the 11 months ending August 2026, Kérastase rose from 2nd to 1st among professional haircare and styling brands in New Zealand.

How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.

  2. In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.

  3. In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.

  4. In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.

  5. In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.

  6. In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

How is Kérastase measured?

Brandwave collects information about searches that people make online using Kérastase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • kerastase
  • kerastase anti hair fall serum
  • kerastase conditioner
  • kerastase elixir hair oil
  • kerastase elixir ultime
  • kerastase elixir ultime hair oil
  • kerastase elixir ultime oil
  • kerastase genesis serum
  • kerastase genesis shampoo
  • kerastase hair
  • kerastase hair mask
  • kerastase hair masque
  • kerastase hair oil
  • kerastase hair serum
  • kerastase night serum
  • kerastase nz
  • kerastase oil
  • kerastase serum
  • kerastase shampoo
  • kerastase shampoo and conditioner

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How the Brand Demand Index is measured

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