Brandwave

Kérastase vs OGX:Which is more popular?

In September 2026, Kérastase had more branded searches than OGX among shampoo and haircare brands in New Zealand. Kérastase had about 12,300 branded searches, while OGX had 2,880. Kérastase made up 26.1% of all shampoo and haircare brand searches we track, and OGX accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about shampoo and haircare brands, Kérastase appeared in two of the five answers and OGX in one. Kérastase was mentioned before OGX in two out of three answers that named either.

Among shampoo and haircare brands in New Zealand in September 2026

Who do people search for more?

Kérastase, about 4 searches for every 1 for OGX

Kérastase 12.3K searchesOGX 2.9K searches

Who does AI mention more?

Kérastase, mentioned in 2 of 5 answers, OGX in 1

Kérastase in 2 of 5OGX in 1 of 5

Who does AI recommend more?

Kérastase, named ahead of OGX in 2 of 3 answers

Kérastase first in 2OGX first in 1

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Top shampoo and haircare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kérastase was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OGX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kérastase was listed before OGX in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redken1st
  2. ecostore2nd
  3. Ethique3rd
  4. L'Oréal Paris Elvive4th
  5. Kérastase5th
  6. ELEVEN Australia6th
  7. Nak Hair7th
  8. Pantene8th
  9. Olaplex9th
  10. +1 more
  11. OGX11th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L'Oréal Paris Elvive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kérastase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pantene2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ethique2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nak Hair2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ELEVEN Australia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OGX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about shampoo and haircare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kérastase or OGX more popular in search?

This chart shows how often people search Google for Kérastase and OGX by name. Each line represents a brand's share of searches for all 13 shampoo and haircare brands we track, month by month, from searches in New Zealand.

Kérastase and OGX among shampoo and haircare brands in New Zealand, by month

Share of searches by month for Kérastase, OGX. The figures are in the table below the chart.

View monthly share of searches table
MonthKérastaseGarnierOlaplexRedkenPanteneL'Oréal Paris ElviveOGXTRESemméecostoreHead & ShouldersEthiqueNak HairELEVEN Australia
Oct 202526.4%12.1%10.8%9.6%7.6%8.1%4.5%5.4%6.4%2.9%4.5%1.6%0.25%
Nov 202530.5%11.1%9.7%9.8%6.6%7.9%4.8%4.7%6.8%2.3%3.8%1.7%0.22%
Dec 202532%11.5%11.7%9.3%6.9%7%5.1%4.6%5.6%2%2.5%1.5%0.17%
Jan 202628%11.6%9.5%9.1%9.2%8.2%5.4%5.2%5.7%2.3%3.2%2.1%0.22%
Feb 202628.8%12.3%10.2%8.4%7.8%9.4%4.6%4.8%6%2.5%3.4%1.5%0.18%
Mar 202627.6%12.9%9.8%10.1%7.9%8.1%5.2%4.9%5.5%2.7%3.9%1.2%0.22%
Apr 202629.9%11.4%9.6%10%8.4%8.6%5.7%4.5%5.6%2.4%2.4%1.4%0.22%
May 202628.4%12.9%9.6%9.4%7.6%8.5%5.2%5.1%5.7%2.7%3.2%1.5%0.17%
Jun 202628.3%12.9%9.7%10%6.8%9.3%5.4%5.6%5.4%2.7%2.4%1.4%0.21%
Jul 202630.8%13%8.4%9.1%7.8%8.7%5.2%4.8%4.5%3%2.8%1.6%0.15%
Aug 202629.2%12.5%8.3%8.5%9%8.7%6.6%5.1%4.9%2.9%2.7%1.5%0.14%
Sep 202626.1%13.9%10.1%9.4%9%8.7%6.1%5%4.6%3.6%2.1%1.3%0.15%

How has the Kérastase and OGX comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand shampoo and haircare brands in September 2026?

2 changes

  1. In September 2026, Kérastase lost share of searches among shampoo and haircare brands in New Zealand, from 29.2% to 26.1%.

  2. In September 2026, OGX lost share of searches among shampoo and haircare brands in New Zealand, from 6.6% to 6.1%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Kérastase’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kérastase

12 branded search terms

  • kerastase
  • kerastase conditioner
  • kerastase elixir ultime
  • kerastase genesis serum
  • kerastase genesis shampoo
  • kerastase hair
  • kerastase hair mask
  • kerastase hair oil
  • kerastase hair serum
  • kerastase oil
  • kerastase serum
  • kerastase shampoo

OGX

7 branded search terms

  • argan ogx oil
  • ogx
  • ogx coconut oil
  • ogx conditioner
  • ogx hair
  • ogx shampoo
  • ogx thick

How the Brand Demand Index is measured

Other head-to-heads among shampoo and haircare brands

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