Brandwave

How popular isOGX in search?

In August 2026, there were an estimated 3.4K branded searches for OGX in New Zealand which is up 87.7% over the last 11 months. OGX holds 10.9% estimated Share of Search among New Zealand shampoo and haircare brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Garnier31.2%
  2. L'Oréal Paris Elvive16.6%
  3. Pantene16.1%
  4. Head & Shoulders15.9%
  5. OGX10.9%
  6. TRESemmé9.3%
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Which shampoo and haircare brands compete with OGX?

OGX against shampoo and haircare brands in New Zealand, by month

Share of Search by month for Garnier, L'Oréal Paris Elvive, Pantene, Head & Shoulders, OGX, TRESemmé. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierL'Oréal Paris ElvivePanteneHead & ShouldersOGXTRESemmé
Oct 202533.2%15.4%15.3%16%8.9%11.2%
Nov 202534.6%16.3%15%13%10.6%10.5%
Dec 202533.9%14.6%16.3%13.1%11.3%10.9%
Jan 202631.2%15%19.5%13.4%10.3%10.6%
Feb 202631.8%19.3%16.7%12.9%8.9%10.4%
Mar 202632.5%17.2%16%14.3%10%10.1%
Apr 202632.3%17.3%16.4%13.7%10.8%9.4%
May 202635.1%17.3%14.3%14.3%9%9.9%
Jun 202633.6%20%12.3%14.6%8.9%10.7%
Jul 202633.4%18.5%14.3%15.3%8.9%9.6%
Aug 202631.2%16.6%16.1%15.9%10.9%9.3%
Sep 2026——————

  1. 1.Garnier

    31.2%

    held 1st · 9.7K estimated branded searches · -1.3% vs prior month · -2.2 points

  2. 2.L'Oréal Paris Elvive

    16.6%

    held 2nd · 5.1K estimated branded searches · -5.4% vs prior month · -1.9 points

  3. 3.Pantene

    16.1%

    moved from 4th to 3rd · 5K estimated branded searches · +18.8% vs prior month · +1.8 points

  4. 4.Head & Shoulders

    15.9%

    moved from 3rd to 4th · 4.9K estimated branded searches · +9.6% vs prior month · +0.6 points

  5. 5.OGX

    10.9%

    moved from 6th to 5th · 3.4K estimated branded searches · +28.7% vs prior month · +2 points

  6. 6.TRESemmé

    9.3%

    moved from 5th to 6th · 2.9K estimated branded searches · +3.2% vs prior month · -0.2 points

Compare search popularity between OGX and its closest rivals

How has branded search demand for OGX changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OGX in New Zealand rose from 1.8K to 3.4K.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand increased from 8.9% to 10.9%.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 11.3% in December 2025 and was lowest at 8.9% in October 2025.
  • Across the 11 months ending August 2026, OGX rose from 6th to 5th among shampoo and haircare brands in New Zealand.

How did search popularity change for New Zealand shampoo and haircare brands in August 2026?

  1. In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.

  2. In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.

  3. In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.

  4. In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.

  5. In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.

  6. Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.

How is OGX measured?

Brandwave collects information about searches that people make online using OGX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • argan ogx oil
  • ogx
  • ogx coconut miracle oil
  • ogx coconut oil
  • ogx conditioner
  • ogx hair
  • ogx near me
  • ogx new zealand
  • ogx nz
  • ogx shampoo
  • ogx thick

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How the Brand Demand Index is measured

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