OGX vs Pantene:Which is more popular by branded search in New Zealand?
In August 2026, Pantene had more branded searches than OGX among shampoo and haircare brands in New Zealand. Pantene was estimated to have 5K branded searches compared to OGX’s 3.4K, and held a 16.1% Share of Search versus OGX’s 10.9%.
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Which is more popular in search, OGX or Pantene?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pantene, OGX. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the OGX and Pantene comparison changed over the last 12 months?
3 findings
- Pantene was ahead of OGX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 8.9% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 3.4K.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 15.3% to 16.1%, and its estimated monthly branded searches moved from 3.1K to 5K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
2 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using OGX’s and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OGX
11 branded search terms
- argan ogx oil
- ogx
- ogx coconut miracle oil
- ogx coconut oil
- ogx conditioner
- ogx hair
- ogx near me
- ogx new zealand
- ogx nz
- ogx shampoo
- ogx thick
Pantene
16 branded search terms
- hair oil pantene
- pantene
- pantene clarifying shampoo
- pantene com
- pantene conditioner
- pantene hair
- pantene miracle
- pantene miracle rescue
- pantene near me
- pantene nz
- pantene pro v sheer volume
- pantene shampoo
- pantene shampoo and conditioner
- pantene volume
- pantene volume & body shampoo
- pantene volume shampoo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.