L'Oréal Paris Elvive vs OGX:Which is more popular by branded search in New Zealand?
In August 2026, L'Oréal Paris Elvive had more branded searches than OGX among shampoo and haircare brands in New Zealand. L'Oréal Paris Elvive was estimated to have 5.1K branded searches compared to OGX’s 3.4K, and held a 16.6% Share of Search versus OGX’s 10.9%.
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Which is more popular in search, L'Oréal Paris Elvive or OGX?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oréal Paris Elvive, OGX. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the L'Oréal Paris Elvive and OGX comparison changed over the last 12 months?
3 findings
- L'Oréal Paris Elvive was ahead of OGX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 15.4% to 16.6%, and its estimated monthly branded searches moved from 3.1K to 5.1K.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 8.9% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 3.4K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
2 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using L'Oréal Paris Elvive’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris Elvive
21 branded search terms
- elvive
- elvive dream lengths
- elvive hair oil
- elvive hyaluron plump
- elvive shampoo
- l oreal elvive
- l oreal elvive extraordinary oil
- l oreal elvive hyaluron plump shampoo
- l oreal elvive oil
- l oreal elvive shampoo total repair 5
- l oreal paris elvive
- l oreal paris elvive conditioner
- l oreal paris elvive extraordinary oil
- l oreal paris elvive hyaluron plump shampoo
- l oreal paris elvive shampoo
- loreal elvive
- loreal elvive bond repair
- loreal elvive shampoo
- loreal paris elvive
- loreal paris elvive conditioner
- loreal paris elvive shampoo
OGX
11 branded search terms
- argan ogx oil
- ogx
- ogx coconut miracle oil
- ogx coconut oil
- ogx conditioner
- ogx hair
- ogx near me
- ogx new zealand
- ogx nz
- ogx shampoo
- ogx thick
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