OGX vs TRESemmé:Which is more popular by branded search in New Zealand?
In August 2026, OGX had more branded searches than TRESemmé among shampoo and haircare brands in New Zealand. OGX was estimated to have 3.4K branded searches compared to TRESemmé’s 2.9K, and held a 10.9% Share of Search versus TRESemmé’s 9.3%.
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Which is more popular in search, OGX or TRESemmé?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OGX, TRESemmé. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the OGX and TRESemmé comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: OGX took it in November 2025, TRESemmé took it in January 2026, OGX took it in April 2026, TRESemmé took it in May 2026, OGX took it in August 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 8.9% to 10.9%, and its estimated monthly branded searches moved from 1.8K to 3.4K.
- Across the 11 months ending August 2026, TRESemmé’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 11.2% to 9.3%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
2 changes
In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%.
Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OGX’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OGX
11 branded search terms
- argan ogx oil
- ogx
- ogx coconut miracle oil
- ogx coconut oil
- ogx conditioner
- ogx hair
- ogx near me
- ogx new zealand
- ogx nz
- ogx shampoo
- ogx thick
TRESemmé
17 branded search terms
- tresemme
- tresemme cleanse & replenish shampoo
- tresemme com
- tresemme conditioner
- tresemme extra hold
- tresemme hair
- tresemme heat protectant
- tresemme heat tamer
- tresemme keratin smooth
- tresemme keratin smooth shampoo
- tresemme moisture rich conditioner
- tresemme moisture rich shampoo
- tresemme mousse
- tresemme near me
- tresemme nz
- tresemme shampoo
- tresemme shampoo and conditioner
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