Ethique vs Kérastase:Which is more popular by branded search in New Zealand?
In August 2026, Kérastase had more branded searches than Ethique among professional haircare and styling brands in New Zealand. Kérastase was estimated to have 21.4K branded searches compared to Ethique’s 3.2K, and held a 30% Share of Search versus Ethique’s 4.5%.
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Which is more popular in search, Ethique or Kérastase?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kérastase, Ethique. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ethique and Kérastase comparison changed over the last 12 months?
3 findings
- Kérastase was ahead of Ethique in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ethique’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 3.3K to 3.2K.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 25.9% to 30%, and its estimated monthly branded searches moved from 16K to 21.4K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
1 change
In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.
How each brand is measured
Brandwave collects information about searches that people make online using Ethique’s and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ethique
6 branded search terms
- ethique
- ethique bar shampoo
- ethique conditioner
- ethique nz
- ethique shampoo
- ethique shampoo bar
Kérastase
20 branded search terms
- kerastase
- kerastase anti hair fall serum
- kerastase conditioner
- kerastase elixir hair oil
- kerastase elixir ultime
- kerastase elixir ultime hair oil
- kerastase elixir ultime oil
- kerastase genesis serum
- kerastase genesis shampoo
- kerastase hair
- kerastase hair mask
- kerastase hair masque
- kerastase hair oil
- kerastase hair serum
- kerastase night serum
- kerastase nz
- kerastase oil
- kerastase serum
- kerastase shampoo
- kerastase shampoo and conditioner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.