How popular isSunlight in search?

In August 2026, there were an estimated 290 branded searches for Sunlight in New Zealand which held steady over the last 11 months. Sunlight holds 5% estimated Share of Search among New Zealand dishwashing liquid brands and is ranked 4th of 4 competitors for search popularity.

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Which dishwashing liquid brands compete with Sunlight?

Sunlight against dishwashing liquid brands in New Zealand, by month

Month	Palmolive	Earthwise	Morning Fresh	Sunlight
Oct 2025	52.8%	30.7%	10%	6.5%
Nov 2025	55.9%	27.2%	9.7%	7.2%
Dec 2025	57.9%	23.5%	11.2%	7.4%
Jan 2026	54.1%	25.8%	13.4%	6.7%
Feb 2026	52.8%	27.4%	13%	6.8%
Mar 2026	53.4%	23.5%	16.9%	6.2%
Apr 2026	53%	24.3%	17.2%	5.4%
May 2026	52.5%	22.3%	20.3%	4.8%
Jun 2026	53.9%	23.7%	16.4%	6.1%
Jul 2026	53.5%	24.4%	15.4%	6.7%
Aug 2026	55.4%	25.4%	14.2%	5%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Palmolive	55.4%	3.2K	+11.8%	+1.9 points
2, held 2nd	Earthwise	25.4%	1.5K	+12.1%	+0.9 points
3, held 3rd	Morning Fresh	14.2%	830	0%	-1.1 points
4, held 4th	Sunlight Unilever	5%	290	-19.4%	-1.7 points

1.Palmolive
55.4%
held 1st · 3.2K estimated branded searches · +11.8% vs prior month · +1.9 points
2.Earthwise
25.4%
held 2nd · 1.5K estimated branded searches · +12.1% vs prior month · +0.9 points
3.Morning Fresh
14.2%
held 3rd · 830 estimated branded searches · 0% vs prior month · -1.1 points
4.Sunlight
5%
held 4th · 290 estimated branded searches · -19.4% vs prior month · -1.7 points

Compare search popularity between Sunlight and its closest rivals

How has branded search demand for Sunlight changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Sunlight in New Zealand held steady at 290.
Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 6.5% to 5%.
Across the 11 months ending August 2026, Sunlight’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.8% in May 2026.

How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

4 changes

In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.
In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.
In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.
In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.

How is Sunlight measured?

Brandwave collects information about searches that people make online using Sunlight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms