How popular isMorning Fresh?
In September 2026, people searched for Morning Fresh by name about 320 times in New Zealand, a 128.6% increase from the previous year. These searches made up 13.2% of all New Zealand dishwashing liquid brand searches, placing Morning Fresh third out of six brands. When we asked both ChatGPT and Google AI Overviews about dishwashing liquid brands, Morning Fresh appeared in three of the four answers and was the most recommended of the six.
Morning Fresh is the third most searched of 6 competitors and the most recommended in AI answers.
PalmoliveShare of searches 51.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
EarthwiseShare of searches 18.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Morning FreshShare of searches 13.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st- SunlightShare of searches 12%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
- FairyShare of searches 4.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top dishwashing liquid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Morning Fresh was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Morning Fresh is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palmolive4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Earthwise3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Morning Fresh3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fairy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sunlight0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ajax0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dishwashing liquid brands
4 answers
Asked ChatGPT
“Which dishwashing liquid brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwashing liquid brands in New Zealand?”
Asked ChatGPT
“What's the best dishwashing liquid brand in New Zealand for washing up?”
Searched Google, AI Overview
“best dishwashing liquid”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dish soap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dishwashing liquid brands compete with Morning Fresh?
Share of searches by month for Palmolive, Earthwise, Morning Fresh, Sunlight, Fairy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Palmolive | Earthwise | Morning Fresh | Sunlight | Fairy | Ajax |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 24.9% | 7% | 13.9% | 4.5% | 0.5% |
| Nov 2025 | 47.1% | 25.3% | 8% | 16.1% | 2.9% | 0.57% |
| Dec 2025 | 50.6% | 18.5% | 8.6% | 17.3% | 4.3% | 0.62% |
| Jan 2026 | 48.7% | 19.6% | 11.1% | 15.3% | 4.8% | 0.53% |
| Feb 2026 | 46% | 21.5% | 10.4% | 14.7% | 6.7% | 0.61% |
| Mar 2026 | 50.2% | 18.4% | 12.9% | 13.4% | 4.5% | 0.5% |
| Apr 2026 | 51% | 18.7% | 13.1% | 12.1% | 4.5% | 0.51% |
| May 2026 | 49% | 17.6% | 18.6% | 11% | 3.3% | 0.48% |
| Jun 2026 | 50.5% | 17% | 15.1% | 13.7% | 3.3% | 0.47% |
| Jul 2026 | 51% | 15.4% | 12.6% | 13.8% | 6.7% | 0.4% |
| Aug 2026 | 54.7% | 18% | 12.5% | 10.9% | 3.5% | 0.39% |
| Sep 2026 | 51.7% | 18.2% | 13.2% | 12% | 4.5% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 1.3K | -10.7% | -3 points | |
| 2, held 2nd | 18.2% | 440 | -4.3% | +0.2 points | |
| 3, held 3rd | 13.2% | 320 | 0% | +0.7 points | |
| 4, held 4th | 12% | 290 | +3.6% | +1 points | |
| 5, held 5th | 4.5% | 110 | +22.2% | +1 points | |
| 6, held 6th | 0.41% | 10 | 0% | 0 points |
51.7%
Held 1st. 1.3K estimated branded searches, -10.7% vs prior month. Share -3 points.
18.2%
Held 2nd. 440 estimated branded searches, -4.3% vs prior month. Share +0.2 points.
13.2%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.Sunlight
12%
Held 4th. 290 estimated branded searches, +3.6% vs prior month. Share +1 points.
5.Fairy
4.5%
Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share +1 points.
6.
Ajax0.41%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Morning Fresh and its closest rivals
Every comparison with Morning Fresh
11 comparisons
How has branded search demand for Morning Fresh changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Morning Fresh in New Zealand rose from 140 to 320.
- Across the 12 months ending September 2026, Morning Fresh’s share of searches among dishwashing liquid brands in New Zealand increased from 7% to 13.2%.
- Across the 12 months ending September 2026, Morning Fresh’s share of searches among dishwashing liquid brands in New Zealand peaked at 18.6% in May 2026 and was lowest at 7% in October 2025.
- Across the 12 months ending September 2026, Morning Fresh rose from 4th to 3rd among dishwashing liquid brands in New Zealand.
How did search popularity change for New Zealand dishwashing liquid brands in September 2026?
5 changes
In September 2026, Sunlight gained share of searches among dishwashing liquid brands in New Zealand, from 10.9% to 12%.
In September 2026, Fairy gained share of searches among dishwashing liquid brands in New Zealand, from 3.5% to 4.5%.
In September 2026, Morning Fresh gained share of searches among dishwashing liquid brands in New Zealand, from 12.5% to 13.2%.
In September 2026, Palmolive lost share of searches among dishwashing liquid brands in New Zealand, from 54.7% to 51.7%.
Estimated monthly branded searches for Earthwise in New Zealand fell 12% over 12 measured months, from 500 to 440 in September 2026.
How are Morning Fresh’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Morning Fresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- morning fresh
- morningfresh
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Where does Morning Fresh compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Household cleaning brands | 6th of 12 | 3.5% | Show ranking |
| Dishwashing brands | 4th of 6 | 4.1% | Show ranking |
| Dishwashing liquid brands | 3rd of 6 | 13.2% | Shown above |
Is Morning Fresh your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.