Finish vs Morning Fresh:Which is more popular by branded search in New Zealand?
In August 2026, Finish had more branded searches than Morning Fresh among dishwashing brands in New Zealand. Finish was estimated to have 4.2K branded searches compared to Morning Fresh’s 830, and held a 30.3% Share of Search versus Morning Fresh’s 6%.
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Which is more popular in search, Finish or Morning Fresh?
Compare the dishwasher tablet and dishwashing liquid brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finish, Morning Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Finish | Morning Fresh | Earth Choice |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 28.4% | 4.4% | 0.19% |
| Nov 2025 | 74.1% | 22.5% | 3.3% | 0.17% |
| Dec 2025 | 68.5% | 26.5% | 4.7% | 0.32% |
| Jan 2026 | 66.1% | 28.5% | 5.1% | 0.26% |
| Feb 2026 | 63% | 32.2% | 4.6% | 0.19% |
| Mar 2026 | 58.2% | 35.1% | 6.3% | 0.4% |
| Apr 2026 | 60.7% | 32.7% | 6.3% | 0.32% |
| May 2026 | 59% | 33% | 7.8% | 0.23% |
| Jun 2026 | 63.4% | 29.9% | 6.5% | 0.17% |
| Jul 2026 | 61.7% | 31.9% | 6.2% | 0.3% |
| Aug 2026 | 63.6% | 30.3% | 6% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Finish and Morning Fresh comparison changed over the last 12 months?
3 findings
- Finish was ahead of Morning Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand moved from 28.4% to 30.3%, and its estimated monthly branded searches moved from 2.9K to 4.2K.
- Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 450 to 830.
How did search popularity change for New Zealand dishwashing brands in August 2026?
2 changes
In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Finish’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finish
16 branded search terms
- classic finish dishwasher tablets
- finish dishwasher powder
- finish dishwasher tablets
- finish dishwasher tablets 100
- finish dishwasher tablets 110
- finish dishwasher tablets 120
- finish dishwashing liquid
- finish powerball
- finish powerball dishwasher tablets
- finish powerball quantum
- finish powerball ultimate
- finish quantum
- finish quantum dish detergent
- finish quantum ultimate pro
- finish ultimate dishwasher tablets
- finish ultimate dishwasher tablets 100
Morning Fresh
9 branded search terms
- dishwashing liquid morning fresh
- morning fresh
- morning fresh dish soap
- morning fresh dishwasher powder
- morning fresh dishwasher tablets
- morning fresh nz
- morning fresh washing up liquid
- morningfresh
- morningfresh com au
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.