How popular isFinish in search?

In August 2026, there were an estimated 4.2K branded searches for Finish in New Zealand which is up 43.2% over the last 11 months. Finish holds 30.3% estimated Share of Search among New Zealand dishwashing brands and is ranked 2nd of 4 competitors for search popularity.

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Which dishwashing brands compete with Finish?

Finish against dishwashing brands in New Zealand, by month

Month	ecostore	Finish	Morning Fresh	Earth Choice
Oct 2025	67.1%	28.4%	4.4%	0.19%
Nov 2025	74.1%	22.5%	3.3%	0.17%
Dec 2025	68.5%	26.5%	4.7%	0.32%
Jan 2026	66.1%	28.5%	5.1%	0.26%
Feb 2026	63%	32.2%	4.6%	0.19%
Mar 2026	58.2%	35.1%	6.3%	0.4%
Apr 2026	60.7%	32.7%	6.3%	0.32%
May 2026	59%	33%	7.8%	0.23%
Jun 2026	63.4%	29.9%	6.5%	0.17%
Jul 2026	61.7%	31.9%	6.2%	0.3%
Aug 2026	63.6%	30.3%	6%	0.14%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ecostore	63.6%	8.8K	+6%	+1.9 points
2, held 2nd	Finish Reckitt	30.3%	4.2K	-2.3%	-1.6 points
3, held 3rd	Morning Fresh	6%	830	0%	-0.2 points
4, held 4th	Earth Choice	0.14%	20	-50%	-0.2 points

1.ecostore
63.6%
held 1st · 8.8K estimated branded searches · +6% vs prior month · +1.9 points
2.Finish
30.3%
held 2nd · 4.2K estimated branded searches · -2.3% vs prior month · -1.6 points
3.Morning Fresh
6%
held 3rd · 830 estimated branded searches · 0% vs prior month · -0.2 points
4.Earth Choice
0.14%
held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points

Compare search popularity between Finish and its closest rivals

How has branded search demand for Finish changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Finish in New Zealand rose from 2.9K to 4.2K.
Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand increased from 28.4% to 30.3%.
Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing brands in New Zealand peaked at 35.1% in March 2026 and was lowest at 22.5% in November 2025.

How did search popularity change for New Zealand dishwashing brands in August 2026?

3 changes

In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms