Finish vs Tide:Which is more popular?
In September 2026, Finish had more branded searches than Tide among detergent pods brands in New Zealand. Finish had about 500 branded searches, while Tide had 30. Finish made up 12.9% of all detergent pods brand searches we track, and Tide accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about detergent pods brands, Tide appeared in two of the five answers and Finish in none.
Follow Finish vs Tide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top detergent pods brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Finish did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about detergent pods brands
5 answers
Asked ChatGPT
“Which detergent pods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best detergent pods brands in New Zealand?”
Asked ChatGPT
“What's the best detergent pods brand in New Zealand for a family load?”
Searched Google, AI Overview
“best detergent pods”
Searched Google, AI Overview
“laundry pods nz”
- 1
Tide
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Finish or Tide more popular in search?
This chart shows how often people search Google for Finish and Tide by name. Each line represents a brand's share of searches for all three detergent pods brands we track, month by month, from searches in New Zealand.
Share of searches by month for Finish, Tide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persil | Finish | Tide |
|---|---|---|---|
| Oct 2025 | 87.7% | 12% | 0.32% |
| Nov 2025 | 86.7% | 12.9% | 0.32% |
| Dec 2025 | 87.2% | 12.1% | 0.73% |
| Jan 2026 | 87.2% | 11.7% | 1.2% |
| Feb 2026 | 84.7% | 14.9% | 0.36% |
| Mar 2026 | 82% | 17.5% | 0.55% |
| Apr 2026 | 86.9% | 12.5% | 0.64% |
| May 2026 | 85.3% | 14.4% | 0.29% |
| Jun 2026 | 87.9% | 11.8% | 0.29% |
| Jul 2026 | 85.5% | 13.7% | 0.76% |
| Aug 2026 | 87.1% | 12.5% | 0.48% |
| Sep 2026 | 86.3% | 12.9% | 0.78% |
How has the Finish and Tide comparison changed over the last 12 months?
3 findings
- Finish was ahead of Tide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand moved from 12% to 12.9%, and its estimated monthly branded searches moved from 370 to 500.
- Across the 12 months ending September 2026, Tide’s share of searches among detergent pods brands in New Zealand moved from 0.32% to 0.78%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand detergent pods brands in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Finish’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among detergent pods brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.