Brandwave

How popular isTide?

In September 2026, people searched for Tide by name about 240 times in New Zealand, a 140% increase from the previous year. These searches made up 0.78% of all New Zealand detergent pods brand searches, placing Tide third out of three brands. When we asked both ChatGPT and Google AI Overviews about detergent pods brands, Tide appeared in two of the five answers.

Search and AI answers in September 2026

Tide is the third most searched of 3 competitors.

  1. PersilShare of searches 86.3%Mentioned in 4 of 5 AI answers
  2. FinishShare of searches 12.9%Mentioned in 0 of 5 AI answers
  3. TideShare of searches 0.78%Mentioned in 2 of 5 AI answers
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Top detergent pods brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tide2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about detergent pods brands

5 answers

  • Asked ChatGPT

    “Which detergent pods brand should I buy in New Zealand?”

    1. 1Persil

  • Asked ChatGPT

    “What are the best detergent pods brands in New Zealand?”

    1. 1Persil

  • Asked ChatGPT

    “What's the best detergent pods brand in New Zealand for a family load?”

    1. 1Persil

  • Searched Google, AI Overview

    “best detergent pods”

    1. 1Tide
    2. 2Persil

  • Searched Google, AI Overview

    “laundry pods nz”

    1. 1Tide

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which detergent pods brands compete with Tide?

Tide against detergent pods brands in New Zealand, by month

Share of searches by month for Persil, Finish, Tide. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilFinishTide
Oct 202587.7%12%0.32%
Nov 202586.7%12.9%0.32%
Dec 202587.2%12.1%0.73%
Jan 202687.2%11.7%1.2%
Feb 202684.7%14.9%0.36%
Mar 202682%17.5%0.55%
Apr 202686.9%12.5%0.64%
May 202685.3%14.4%0.29%
Jun 202687.9%11.8%0.29%
Jul 202685.5%13.7%0.76%
Aug 202687.1%12.5%0.48%
Sep 202686.3%12.9%0.78%

  1. 1.Persil

    86.3%

    Held 1st. 3.3K estimated branded searches, -8% vs prior month. Share -0.7 points.

  2. 2.Finish

    12.9%

    Held 2nd. 500 estimated branded searches, -3.8% vs prior month. Share +0.4 points.

  3. 3.Tide

    0.78%

    Held 3rd. 30 estimated branded searches, +50% vs prior month. Share +0.3 points.

Compare popularity between Tide and its closest rivals

Every comparison with Tide

7 comparisons

How has branded search demand for Tide changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tide in New Zealand rose from 100 to 240.
  • Across the 12 months ending September 2026, Tide’s share of searches among detergent pods brands in New Zealand held steady, from 0.32% to 0.78%.

How did search popularity change for New Zealand detergent pods brands in September 2026?

3 changes

  1. In September 2026, Persil lost share of searches among detergent pods brands in New Zealand, from 87.1% to 86.3%.

  2. Estimated monthly branded searches for Tide in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  3. Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.

How are Tide’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tide’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tide detergent nz
  • tide laundry detergent nz
  • tide pods nz

How the Brand Demand Index is measured

Who owns Tide?

Tide is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

Do you work for Tide? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Tide compete?

Tide is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Laundry detergent brands5th of 82%Show ranking
Detergent pods brands3rd of 30.78%Shown above
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Is Tide your brand?

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