Detergent pods brands in New Zealand:Which are most popular?
In September 2026, Persil was the most searched detergent pods brand in New Zealand, accounting for 86.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Persil was mentioned most often, in four of the five answers.
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Top detergent pods brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Persil was mentioned most often, in four of the five answers. Finish, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about detergent pods brands
5 answers
Asked ChatGPT
“Which detergent pods brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best detergent pods brands in New Zealand?”
Asked ChatGPT
“What's the best detergent pods brand in New Zealand for a family load?”
Searched Google, AI Overview
“best detergent pods”
Searched Google, AI Overview
“laundry pods nz”
- 1
Tide
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which detergent pods brands do people search for most?
This chart shows how often people search Google for each detergent pods brand by name. Each line represents a brand's share of searches for all three detergent pods brands we track, month by month, from searches in New Zealand.
Share of searches by month for Persil, Finish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persil | Finish | Tide |
|---|---|---|---|
| Oct 2025 | 87.7% | 12% | 0.32% |
| Nov 2025 | 86.7% | 12.9% | 0.32% |
| Dec 2025 | 87.2% | 12.1% | 0.73% |
| Jan 2026 | 87.2% | 11.7% | 1.2% |
| Feb 2026 | 84.7% | 14.9% | 0.36% |
| Mar 2026 | 82% | 17.5% | 0.55% |
| Apr 2026 | 86.9% | 12.5% | 0.64% |
| May 2026 | 85.3% | 14.4% | 0.29% |
| Jun 2026 | 87.9% | 11.8% | 0.29% |
| Jul 2026 | 85.5% | 13.7% | 0.76% |
| Aug 2026 | 87.1% | 12.5% | 0.48% |
| Sep 2026 | 86.3% | 12.9% | 0.78% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.3% | 3.3K | -8% | -0.7 points | |
| 2, held 2nd | 12.9% | 500 | -3.8% | +0.4 points | |
| 3, held 3rd | 0.78% | 30 | +50% | +0.3 points |
Which brand is most popular in search among detergent pods brands in New Zealand?
3 brands
In September 2026, Persil was the most searched among detergent pods brands in New Zealand, with an estimated 3.3K branded searches, 86.3% of all searches for the three we track. Finish is in 2nd place, 73.4 percentage points behind at 12.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Persil | 87.7% → 86.3% | 87.9%Jun 2026 | 82%Mar 2026 | 1st |
 Finish | 12% → 12.9% | 17.5%Mar 2026 | 11.7%Jan 2026 | 2nd |
| Tide | 0.32% → 0.78% | 1.2%Jan 2026 | 0.29%May 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Persil’s share of searches among detergent pods brands in New Zealand decreased from 87.7% to 86.3%.
- Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand increased from 12% to 12.9%.
- Across the 12 months ending September 2026, Persil’s share of searches among detergent pods brands in New Zealand peaked at 87.9% in June 2026 and was lowest at 82% in March 2026.
- Across the 12 months ending September 2026, Finish’s share of searches among detergent pods brands in New Zealand peaked at 17.5% in March 2026 and was lowest at 11.7% in January 2026.
- Across the 12 months ending September 2026, Tide held steady: its share of searches among detergent pods brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand detergent pods brands in September 2026?
3 changes
In September 2026, Persil lost share of searches among detergent pods brands in New Zealand, from 87.1% to 86.3%.
Estimated monthly branded searches for Tide in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.
Compare popularity between leading brands
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