Laundry detergent brands in New Zealand:Which brands are most popular in search?
In August 2026, ecostore was the most searched among laundry detergent brands in New Zealand, with an estimated 8.8K branded searches and 47.6% estimated Share of Search within this set.
ecostore47.6%Persil39.9%
Earthwise8%
Cold Power3.5%
Omo0.92%
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Share of SearchLeaderboard
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ecostore, Persil, Earthwise, Cold Power. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 8.8K | +6% | -0.4 points | |
| 2, held 2nd | 39.9% | 7.4K | +8.9% | +0.7 points | |
| 3, held 3rd | 8% | 1.5K | +12.1% | +0.4 points | |
| 4, held 4th | 3.5% | 650 | -16.7% | -1 points | |
| 5, held 5th | 0.92% | 170 | +54.5% | +0.3 points |
1.
ecostore47.6%
held 1st · 8.8K estimated branded searches · +6% vs prior month · -0.4 points
2.
39.9%
held 2nd · 7.4K estimated branded searches · +8.9% vs prior month · +0.7 points
8%
held 3rd · 1.5K estimated branded searches · +12.1% vs prior month · +0.4 points
3.5%
held 4th · 650 estimated branded searches · -16.7% vs prior month · -1 points
5.
Omo0.92%
held 5th · 170 estimated branded searches · +54.5% vs prior month · +0.3 points
Compare search popularity between leading brands
- ecostore vs Earthwise: compare search popularity
- ecostore vs Cold Power: compare search popularity
- Persil vs Earthwise: compare search popularity
- Persil vs Cold Power: compare search popularity
- Earthwise vs Cold Power: compare search popularity
- Compare any of these brands
Which brand is most popular in search among laundry detergent brands in New Zealand?
5 brands
In August 2026, ecostore was the most searched among laundry detergent brands in New Zealand, with an estimated 8.8K branded searches and 47.6% estimated Share of Search within this set. Persil is in 2nd place, 7.6 percentage points behind at 39.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| ecostore | 49.9% → 47.6% | 57.5%Nov 2025 | 47.6%Aug 2026 | 1st |
| Persil | 36.1% → 39.9% | 39.9%Aug 2026 | 32%Nov 2025 | 2nd |
| Earthwise | 10% → 8% | 10%Oct 2025 | 7.2%Nov 2025 | 3rd |
| Cold Power | 3% → 3.5% | 4.5%Jul 2026 | 2.7%Nov 2025 | 4th |
| Omo | 0.94% → 0.92% | 1.1%Jan 2026 | 0.59%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand decreased from 49.9% to 47.6%.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand increased from 36.1% to 39.9%.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand decreased from 10% to 8%.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 47.6% in August 2026.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 39.9% in August 2026 and was lowest at 32% in November 2025.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 10% in October 2025 and was lowest at 7.2% in November 2025.
- Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 4.5% in July 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Cold Power and Omo held steady: their estimated Share of Search among laundry detergent brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
4 changes
In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.
Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
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