Earthwise vs Persil:Which is more popular by branded search in New Zealand?
In August 2026, Persil had more branded searches than Earthwise among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Earthwise’s 1.5K, and held a 39.9% Share of Search versus Earthwise’s 8%.
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Which is more popular in search, Earthwise or Persil?
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Persil, Earthwise. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Earthwise and Persil comparison changed over the last 12 months?
3 findings
- Persil was ahead of Earthwise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand moved from 36.1% to 39.9%, and its estimated monthly branded searches moved from 5K to 7.4K.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
1 change
In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Earthwise’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earthwise
10 branded search terms
- earthwise
- earthwise cleaning
- earthwise co nz
- earthwise detergent
- earthwise dishwashing liquid
- earthwise laundry liquid
- earthwise laundry powder
- earthwise near me
- earthwise nz
- earthwise wool and delicates
Persil
18 branded search terms
- laundry persil
- pak n save persil
- persil
- persil 2kg
- persil 4kg
- persil 4l
- persil 5 kg
- persil 6kg
- persil detergent
- persil expert
- persil gold
- persil laundry liquid
- persil near me
- persil nz
- persil online
- persil pak n save
- persil ultimate
- persil ultimate 4kg
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