Brandwave

How popular isEarthwise in search?

In August 2026, there were an estimated 1.5K branded searches for Earthwise in New Zealand which is up 7.2% over the last 11 months. Earthwise holds 25.4% estimated Share of Search among New Zealand dishwashing liquid brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Palmolive55.4%
  2. Earthwise25.4%
  3. Morning Fresh14.2%
  4. Sunlight5%
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Which dishwashing liquid brands compete with Earthwise?

Earthwise against dishwashing liquid brands in New Zealand, by month

Share of Search by month for Palmolive, Earthwise, Morning Fresh, Sunlight. The figures are in the table below the chart.

View monthly share of search table
MonthPalmoliveEarthwiseMorning FreshSunlight
Oct 202552.8%30.7%10%6.5%
Nov 202555.9%27.2%9.7%7.2%
Dec 202557.9%23.5%11.2%7.4%
Jan 202654.1%25.8%13.4%6.7%
Feb 202652.8%27.4%13%6.8%
Mar 202653.4%23.5%16.9%6.2%
Apr 202653%24.3%17.2%5.4%
May 202652.5%22.3%20.3%4.8%
Jun 202653.9%23.7%16.4%6.1%
Jul 202653.5%24.4%15.4%6.7%
Aug 202655.4%25.4%14.2%5%
Sep 2026————

  1. 1.Palmolive

    55.4%

    held 1st · 3.2K estimated branded searches · +11.8% vs prior month · +1.9 points

  2. 2.Earthwise

    25.4%

    held 2nd · 1.5K estimated branded searches · +12.1% vs prior month · +0.9 points

  3. 3.Morning Fresh

    14.2%

    held 3rd · 830 estimated branded searches · 0% vs prior month · -1.1 points

  4. 4.Sunlight

    5%

    held 4th · 290 estimated branded searches · -19.4% vs prior month · -1.7 points

Compare search popularity between Earthwise and its closest rivals

How has branded search demand for Earthwise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Earthwise in New Zealand rose from 1.4K to 1.5K.
  • Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand decreased from 30.7% to 25.4%.
  • Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among dishwashing liquid brands in New Zealand peaked at 30.7% in October 2025 and was lowest at 22.3% in May 2026.

How did search popularity change for New Zealand dishwashing liquid brands in August 2026?

  1. In August 2026, Palmolive gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 53.5% to 55.4%.

  2. In August 2026, Earthwise gained estimated Share of Search among dishwashing liquid brands in New Zealand, from 24.4% to 25.4%.

  3. In August 2026, Sunlight lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 6.7% to 5%.

  4. In August 2026, Morning Fresh lost estimated Share of Search among dishwashing liquid brands in New Zealand, from 15.4% to 14.2%.

Which laundry detergent brands compete with Earthwise?

Earthwise against laundry detergent brands in New Zealand, by month

Share of Search by month for ecostore, Persil, Earthwise, Cold Power. The figures are in the table below the chart.

View monthly share of search table
MonthecostorePersilEarthwiseCold PowerOmo
Oct 202549.9%36.1%10%3%0.94%
Nov 202557.5%32%7.2%2.7%0.59%
Dec 202551.9%36.7%7.4%3.2%0.73%
Jan 202649.7%38.6%7.4%3.2%1.1%
Feb 202651.8%36.2%7.9%3.4%0.7%
Mar 202649.7%38.9%7.5%3.3%0.61%
Apr 202651.6%36.8%7.6%3.2%0.75%
May 202652.2%36%7.6%3.5%0.75%
Jun 202650.7%37.7%7.5%3.3%0.73%
Jul 202648%39.2%7.6%4.5%0.64%
Aug 202647.6%39.9%8%3.5%0.92%
Sep 2026—————

  1. 1.ecostore

    47.6%

    held 1st · 8.8K estimated branded searches · +6% vs prior month · -0.4 points

  2. 2.Persil

    39.9%

    held 2nd · 7.4K estimated branded searches · +8.9% vs prior month · +0.7 points

  3. 3.Earthwise

    8%

    held 3rd · 1.5K estimated branded searches · +12.1% vs prior month · +0.4 points

  4. 4.Cold Power

    3.5%

    held 4th · 650 estimated branded searches · -16.7% vs prior month · -1 points

  5. 5.Omo

    0.92%

    held 5th · 170 estimated branded searches · +54.5% vs prior month · +0.3 points

Compare search popularity between Earthwise and its closest rivals

How has branded search demand for Earthwise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand decreased from 10% to 8%.
  • Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 10% in October 2025 and was lowest at 7.2% in November 2025.

How did search popularity change for New Zealand laundry detergent brands in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.

  2. In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.

  3. ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.

  4. Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How is Earthwise measured?

Brandwave collects information about searches that people make online using Earthwise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • earthwise
  • earthwise cleaning
  • earthwise co nz
  • earthwise detergent
  • earthwise dishwashing liquid
  • earthwise laundry liquid
  • earthwise laundry powder
  • earthwise near me
  • earthwise nz
  • earthwise wool and delicates

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How the Brand Demand Index is measured

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