Earthwise vs Omo:Which is more popular by branded search in New Zealand?
In August 2026, Earthwise had more branded searches than Omo among laundry detergent brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Omo’s 170, and held an 8% Share of Search versus Omo’s 0.92%.
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Which is more popular in search, Earthwise or Omo?
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earthwise, Omo. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Earthwise and Omo comparison changed over the last 12 months?
3 findings
- Earthwise was ahead of Omo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands in New Zealand moved from 0.94% to 0.92%, and its estimated monthly branded searches moved from 130 to 170.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
1 change
Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Earthwise’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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