Brandwave

How popular isecostore?

In September 2026, people searched for ecostore by name about 5,720 times in New Zealand, a 21.4% increase from the previous year. These searches made up 37.6% of all New Zealand laundry detergent brand searches, placing ecostore second out of eight brands. When we asked both ChatGPT and Google AI Overviews about laundry detergent brands, ecostore appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

ecostore is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. PersilShare of searches 44%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ecostoreShare of searches 37.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. EarthwiseShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Cold PowerShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. TideShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ecostore is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persil1st
  2. ecostore2nd
  3. Surf3rd
  4. Cold Power4th
  5. Earthwise5th
  6. Dynamo5th
  7. Tide–
  8. Omo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laundry detergent brands compete with ecostore?

ecostore against laundry detergent brands in New Zealand, by month

Share of searches by month for Persil, ecostore, Earthwise, Cold Power. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilecostoreEarthwiseCold PowerTideDynamoOmoSurf
Oct 202540.3%41.4%12.3%2.2%1.1%0.64%1.4%0.75%
Nov 202538.8%45.4%10%2%1.1%0.73%0.94%1%
Dec 202541.7%42.7%9.3%2.5%1.3%0.6%1.1%0.73%
Jan 202642.2%40.2%9.5%2.3%2.4%0.78%1.7%0.88%
Feb 202639.9%42%10.3%2.7%2%0.93%1%1.2%
Mar 202643.7%39.6%9.4%2.6%1.8%1%0.91%0.91%
Apr 202641.5%40.4%10%2.5%2.2%1.2%1.1%0.92%
May 202641.3%40.4%10%2.7%2.2%1.5%1.1%0.72%
Jun 202641.6%40.4%9.7%2.2%2.8%1.1%1.1%1.1%
Jul 202644.6%37.2%10%3.5%1.9%1.1%0.97%0.62%
Aug 202644.5%36.9%10.6%2.7%1.8%1.4%1.3%0.71%
Sep 202644%37.6%10.4%3.4%2%1.2%0.74%0.66%

  1. 1.Persil

    44%

    Held 1st. 5.3K estimated branded searches, -5.5% vs prior month. Share -0.5 points.

  2. 2.ecostore

    37.6%

    Held 2nd. 4.6K estimated branded searches, -2.6% vs prior month. Share +0.7 points.

  3. 3.Earthwise

    10.4%

    Held 3rd. 1.3K estimated branded searches, -6% vs prior month. Share -0.2 points.

  4. 4.Cold Power

    3.4%

    Held 4th. 410 estimated branded searches, +20.6% vs prior month. Share +0.7 points.

  5. 5.Tide

    2%

    Held 5th. 240 estimated branded searches, +4.3% vs prior month. Share +0.2 points.

  6. 6.Dynamo

    1.2%

    Held 6th. 150 estimated branded searches, -16.7% vs prior month. Share -0.2 points.

  7. 7.Omo

    0.74%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share -0.6 points.

  8. 8.Surf

    0.66%

    Held 8th. 80 estimated branded searches, -11.1% vs prior month. Share -0.1 points.

Compare popularity between ecostore and its closest rivals

Every comparison with ecostore

42 comparisons

How has branded search demand for ecostore changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ecostore in New Zealand rose from 4.7K to 5.7K.
  • Across the 12 months ending September 2026, ecostore’s share of searches among laundry detergent brands in New Zealand decreased from 41.4% to 37.6%.
  • Across the 12 months ending September 2026, ecostore’s share of searches among laundry detergent brands in New Zealand peaked at 45.4% in November 2025 and was lowest at 36.9% in August 2026.
  • Across the 12 months ending September 2026, ecostore fell from 1st to 2nd among laundry detergent brands in New Zealand.

How did search popularity change for New Zealand laundry detergent brands in September 2026?

6 changes

  1. In September 2026, Cold Power gained share of searches among laundry detergent brands in New Zealand, from 2.7% to 3.4%.

  2. In September 2026, ecostore gained share of searches among laundry detergent brands in New Zealand, from 36.9% to 37.6%.

  3. In September 2026, Omo lost share of searches among laundry detergent brands in New Zealand, from 1.3% to 0.74%.

  4. In September 2026, Persil lost share of searches among laundry detergent brands in New Zealand, from 44.5% to 44%.

  5. Estimated monthly branded searches for Dynamo in New Zealand rose 150% over 12 measured months, from 60 to 150 in September 2026.

  6. Estimated monthly branded searches for Tide in New Zealand rose 140% over 12 measured months, from 100 to 240 in September 2026.

How are ecostore’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eco store
  • ecostore
  • ecostore detergent
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore dishwashing liquid
  • ecostore laundry
  • ecostore laundry liquid
  • ecostore laundry powder
  • ecostore laundry soaker
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore shampoo
  • ecostore ultra power
  • ecostore ultra sensitive
  • ecostore wool wash
  • the ecostore

Do you work for ecostore? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ecostore compete?

ecostore is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shampoo and haircare brands9th of 134.6%Show ranking
Hand soap brands6th of 88.2%Show ranking
Baby skincare brands4th of 910.7%Show ranking
Shampoo bar brands2nd of 416.1%Show ranking
Laundry detergent brands2nd of 837.6%Shown above
Foaming hand wash brands3rd of 419.4%Show ranking
Household cleaning brands2nd of 1223.8%Show ranking
Dishwashing brands1st of 646.5%Show ranking
Dishwasher powder brands1st of 384.2%Show ranking
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