Shampoo bar brands in New Zealand:Which are most popular?
In September 2026, Lush was the most searched shampoo bar brand in New Zealand, accounting for 64.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Ethique showed up in every answer. Ethique was recommended most often, coming first in both responses that gave a list.
LushShare of searches 64.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
ecostoreShare of searches 16.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
GarnierShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EthiqueShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top shampoo bar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ethique appeared every time. Ethique was recommended most often, coming first in both answers that gave a list. Lush and ecostore tied for second. Garnier, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about shampoo bar brands
5 answers
Asked ChatGPT
“Which shampoo bar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best shampoo bar brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo bar brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo bar”
Searched Google, AI Overview
“solid shampoo bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shampoo bar brands do people search for most?
This chart shows how often people search Google for each shampoo bar brand by name. Each line represents a brand's share of searches for all four shampoo bar brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lush, ecostore, Garnier, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lush | ecostore | Garnier | Ethique |
|---|---|---|---|---|
| Oct 2025 | 72.8% | 12.1% | 5.7% | 9.4% |
| Nov 2025 | 77.6% | 10.9% | 4.6% | 7% |
| Dec 2025 | 86.1% | 6.8% | 3.3% | 3.8% |
| Jan 2026 | 69.4% | 15% | 6% | 9.7% |
| Feb 2026 | 65.3% | 16.3% | 6.9% | 11.5% |
| Mar 2026 | 63.8% | 15.6% | 7.1% | 13.5% |
| Apr 2026 | 66.2% | 16.3% | 7% | 10.5% |
| May 2026 | 64.3% | 16.4% | 7.1% | 12.2% |
| Jun 2026 | 70.1% | 14.5% | 7% | 8.5% |
| Jul 2026 | 67.8% | 13.7% | 8.7% | 9.9% |
| Aug 2026 | 66.9% | 14.9% | 8.5% | 9.7% |
| Sep 2026 | 64.4% | 16.1% | 9.9% | 9.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.4% | 11K | -17.8% | -2.5 points | |
| 2, held 2nd | 16.1% | 2.7K | -7.7% | +1.2 points | |
| 3, moved from 4th to 3rd | 9.9% | 1.7K | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.5% | 1.6K | -16.5% | -0.2 pointsmoved from 3rd to 4th |
1.
Lush64.4%
Held 1st. 11K estimated branded searches, -17.8% vs prior month. Share -2.5 points.
2.
ecostore16.1%
Held 2nd. 2.7K estimated branded searches, -7.7% vs prior month. Share +1.2 points.
3.
Garnier9.9%
Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Ethique9.5%
Moved from 3rd to 4th. 1.6K estimated branded searches, -16.5% vs prior month. Share -0.2 points.
Which brand is most popular in search among shampoo bar brands in New Zealand?
4 brands
In September 2026, Lush was the most searched among shampoo bar brands in New Zealand, with an estimated 11K branded searches, 64.4% of all searches for the four we track. ecostore is in 2nd place, 48.3 percentage points behind at 16.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lush | 72.8% → 64.4% | 86.1%Dec 2025 | 63.8%Mar 2026 | 1st |
| ecostore | 12.1% → 16.1% | 16.4%May 2026 | 6.8%Dec 2025 | 2nd |
| Garnier | 5.7% → 9.9% | 9.9%Sep 2026 | 3.3%Dec 2025 | 4th → 3rd |
| Ethique | 9.4% → 9.5% | 13.5%Mar 2026 | 3.8%Dec 2025 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand decreased from 72.8% to 64.4%.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand increased from 12.1% to 16.1%.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand increased from 5.7% to 9.9%.
- Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand peaked at 86.1% in December 2025 and was lowest at 63.8% in March 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand peaked at 16.4% in May 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Garnier’s share of searches among shampoo bar brands in New Zealand peaked at 9.9% in September 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo bar brands in New Zealand peaked at 13.5% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Garnier rose from 4th to 3rd among shampoo bar brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 3rd to 4th among shampoo bar brands in New Zealand.
How did search popularity change for New Zealand shampoo bar brands in September 2026?
4 changes
In September 2026, Garnier overtook Ethique to rank 3rd among shampoo bar brands in New Zealand, with 9.9% of the searches.
In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%.
In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%.
Estimated monthly branded searches for Ethique in New Zealand fell 22.5% over 12 measured months, from 2.1K to 1.6K in September 2026.
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